The Power of a Social Talent BrandHow to become an employer of choice

in a crowded marketplace

Andrea Bertone

April 2016

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» The Recruiting Landscape    » Why your employer brand matters   » Employer brand transformation   » Closing Thoughts

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The Recruiting Landscape

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The Recruiting Landscape

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Where is the Talent?

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Millennial AudienceWorld Population by GenerationWorldwide and in the U.S. Millennials are the largest generation yet = 2.3 billion strong (US, Central Bureau)

Builders

BoomersGen XMillennialsNext Gen

2015 2025 2040

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Understanding the Current Trends

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Why your Employer Brand Matters

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Candidates are doing their research

Hoyt: CareerXRoads Study for Monster

75%OF JOB SEEKERSDID THEIR JOB RESEARCHPRIOR TO APPLYING

70%OF THOSE SPENTAT LEAST 1 HOURSEARCHING JOB OPPORTUNITIES

ONE-THIRD SPENT3 OR MOREHOURS RESEARCHING

OVER

10 Winegardner/ Hoyt: CareerXRoads for Monster

Their experience impacts your brand

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"I Hear It's a Great Place to Work!"

96%

93%

Power of a Strong TalentBrand on Social

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Why your employer brand matters

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Employer Brand Transformation

14 14

Talent Brand

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Employer Branding requires an Integrated Approach

ATTRACTIONPool & TargetedActive & Passive

COMPANY PROFILEEngage Candidates

JOB ADSCall to Action

BRAND FEED JOB FEED

SOCIAL MOBILE

MEASURING SUCCESS

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Millennial Audience

1.35B

343M

187M

284M

1B+

18M+

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Best Practices

Target Your Efforts All Jobs, No Content

Customise Content Spread too Thin

Promote Engagement Generic Content

Leverage Employees Misuse the Platform

Optimise Time to Post Disengage

Do Don’t

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Reduce time to hire by

34%2

Lower cost of

sourcing by

43%1

Attract quality

candidates by

44%2

Improve quantity of candidates

by

44%2

Increase referrals

by

30%2

What will a Strong Employer Brand do for your Business?

Source:1) workforce.com, 2013;2) Career tvloves,2014

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Closing Thoughts

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If you are going to do one thing after today…..

Evaluate where your Talent Brand stands in the marketplace by comparing your business to key competition and engage your entire

business in developing a strategic social/mobile employer brand plan to

become an employer of choice to attract talent today and to ensure the future growth

of your business!!