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Transcript of Emerce eRecruitment 2016 - Andrea Bertone - How to become an employer of choice for the millenial...
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The Power of a Social Talent BrandHow to become an employer of choice
in a crowded marketplace
Andrea Bertone
April 2016
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» The Recruiting Landscape » Why your employer brand matters » Employer brand transformation » Closing Thoughts
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The Recruiting Landscape
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The Recruiting Landscape
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Where is the Talent?
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Millennial AudienceWorld Population by GenerationWorldwide and in the U.S. Millennials are the largest generation yet = 2.3 billion strong (US, Central Bureau)
Builders
BoomersGen XMillennialsNext Gen
2015 2025 2040
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Understanding the Current Trends
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Why your Employer Brand Matters
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Candidates are doing their research
Hoyt: CareerXRoads Study for Monster
75%OF JOB SEEKERSDID THEIR JOB RESEARCHPRIOR TO APPLYING
70%OF THOSE SPENTAT LEAST 1 HOURSEARCHING JOB OPPORTUNITIES
ONE-THIRD SPENT3 OR MOREHOURS RESEARCHING
OVER
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10 Winegardner/ Hoyt: CareerXRoads for Monster
Their experience impacts your brand
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"I Hear It's a Great Place to Work!"
96%
93%
Power of a Strong TalentBrand on Social
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Why your employer brand matters
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Employer Brand Transformation
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Talent Brand
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Employer Branding requires an Integrated Approach
ATTRACTIONPool & TargetedActive & Passive
COMPANY PROFILEEngage Candidates
JOB ADSCall to Action
BRAND FEED JOB FEED
SOCIAL MOBILE
MEASURING SUCCESS
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Millennial Audience
1.35B
343M
187M
284M
1B+
18M+
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Best Practices
Target Your Efforts All Jobs, No Content
Customise Content Spread too Thin
Promote Engagement Generic Content
Leverage Employees Misuse the Platform
Optimise Time to Post Disengage
Do Don’t
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Reduce time to hire by
34%2
Lower cost of
sourcing by
43%1
Attract quality
candidates by
44%2
Improve quantity of candidates
by
44%2
Increase referrals
by
30%2
What will a Strong Employer Brand do for your Business?
Source:1) workforce.com, 2013;2) Career tvloves,2014
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Closing Thoughts
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If you are going to do one thing after today…..
Evaluate where your Talent Brand stands in the marketplace by comparing your business to key competition and engage your entire
business in developing a strategic social/mobile employer brand plan to
become an employer of choice to attract talent today and to ensure the future growth
of your business!!