@ Email Marketing

Every

Marketers’

Ardent

Ingenious

League

@ Every one in the world still uses email as

a primary medium to contact on internet.

Marketers’

Ardent

Ingenious

League

Every

@ Marketers’, today have to use Email as a need

and not just choice!

Ardent

Ingenious

League

Every

Marketers’

@ Ardent in nature, it has amazing

results.

Ingenious

League

Every

Marketers’

Ardent

@ Ingenious efforts are essential to

understand & get the best returns over time.

League

Every

Marketers’

Ardent

Ingenious

@ League of all social modes with effective

integration.

@ Agenda

• Brief History

• Types

• Process

• Structure & Design

• Costing

• Survey

• Questionnaire

@ Brief History

@ Types of Email Marketing

• Product/Service Emails• E-newsletters• Press Releases• Surveys• Invitations• Thank You

@ Product/Service Emails

• Most common type of email

• Primarily used to encourage repeat business by contacting subscribed readers.

• Offering discounts, vouchers, promotional offers, freebies etc.

• Highly effective marketing tactic.

@ Product/Service Emails

@ Product/Service Emails

@ Product/Service Emails

@ E-newsletters

• Typically distributed once a month or more frequently depending on readers.

• The most viewed email due to people have subscribed to it & are more likely to read it.

• Contain company information, latest products or services, helpful articles, latest news & recent offers or freebies for readers.

• Essential to keep newsletters full of valuable & interesting content, easy to scan font/format.

@ E-newsletters

@ E-newsletters

@ E-newsletters

@ Press Releases

• Used to distribute latest company information.

• Add a new service or product to business, announce approaching events, seminars or classes.

• Effective strategy to blast it out there for the internet world.

@ Press Releases

@ Press Releases

@ Press Releases

@ Surveys

• Great way to find out exactly what challenges or problems consumers/readers are facing.

• Helps create a solution for a particular problem.

• Shows customers that you are listening and that you genuinely care about them

@ Surveys

@ Surveys

@ Invitations

• Focused on a special event.

• Often they are short & sweet and get right to the point.

• Can be used for a variety of promotions

• Don’t take up too much time from readers.

@ Invitations

@ Invitations

@ Thank You

• Very important to build a good rapport with customers and readers.

• Companies send a “thank you” email once user has purchased something.

• Up selling related products through this email

@ Thank You

@ Thank You

Different Emails are required for different activities.

@ Process

@ Analysis

@ Structure & Design• Subject

• Header

• 1st call to action

• Supported Content

• Image Representation

• 2nd Call to Action

• Closing Note

• Footer/Company Information

• Un-subscription link

@ Structure & Design

• Subject: Precise, Short, to the Point, Assertive & Personalized.

• Header: Attractive, Informative, Attention Grabbing, Relevant.

• 1st Call to action: Prompt, Relevant, Distinctive & Prominent.

• Supported Content: Body of the email, support the header/subject line, short & simple, relevant details.

• Image Representation: Well-designed, attractive, informative & relevant, eye catching, Focus on creating trust factor.

• 2nd Call to Action: Prominently Located, Relevant, distinctive from body.

• Closing Note: Support, Thanks, customer care.

• Footer: Social Sharing, Company Information, name & details of sender.

• Un-subscription: Necessary as per Can Span Act, Need to be prominent.

@ Structure & Design

@ Costing

• Two kinds of costing models:– Based on the number of subscribers.

– Based on the message you want to send.

@ SurveyPrioritize the elements listed in the next

slide, in order to create an effective marketing email.

Email Element Priority•Landing Page •From Line •Layout & Images •Time of Day sent •Personalization •Subject Line •Day of the week sent •Message •Call to Action

Email Element Priority•Landing Page 7•From Line 9•Layout & Images 4•Time of Day Sent 6•Personalization 8•Subject Line 1•Day of the week sent 5•Message 2•Call to Action 3

@ Ideal EmailBest Case Neutral Case Worst Case

You have a strong email program with very specific

goals.You use technology to deliver your messages

effectively. Your campaigns offer strong content and messages; you create

custom landing pages to convert clicks to prospects.

You continually test your designs, copy, list and offer to improve your response.

As a result, you usually meet your ROI and business

goals.

You do some email marketing and are generally

satisfied with the results. You send announcements about products and offers; you occasionally use email to generate leads or keep

your name in front of existing ones. You occasionally test a campaign before launch, but it isn’t a major priority. You know your campaigns could be stronger, but you haven’t had time to learn

more.

You use email as a quick-fix – when you’re low on leads, you do a blast message; if you haven’t reached out to

customers, and you create a quick newsletter. You

generally don’t target your prospects – you blast one

message to your entire list. You don’t test your

campaigns, and you don’t know how many of your messages are actually

delivered.

rachit56

Rachit Puri

rachitpuri.wordpress.com

reachtorachit@yahoo.in

rachit56