Post on 07-Dec-2014
description
2
Introduction
Sara LerénUser Experience Specialist
sara.leren@combitech.se
Agile UX Sweden
@HeedTheNeed
3
Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
Value Creation
How do you create value?
Missed mark – Airport VIP lounges
6
Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
Value Creation“If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’”
Henry Ford
How do people express their needs?
Explicit needs
Visible needs
Latent needs
Gemba
Gemba, “the real place”
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Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
Gemba
What is a Business Impact Map?
A way of visualizing the Business needs and the Effects required to satisfy the needs
Gemba
The structure of the Business Impact Map
Why Impact Mapping?
Why Business Impact Mapping?
Why Impact Mapping?
Techies vs. Techies
Why Impact Mapping?
Business people vs. Techies
Business Impact Maps tell stories
Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders
Reading Words
Reading Sentences
Reading Stories
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Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
GembaSprint 0 –
Time to create the Business Impact Map
Gemba
User group analysis and prioritization
Missed mark – not knowing your market
Gemba
Defining effect goals
Planning sprint 1 –The Business Impact Map works as a high-level backlog and
facilitates prioritization
User stories are easily extracted from the Business Impact Map
As a [user group] I want [need] so that [effect]
Example:As a family traveller I want to keep my children
entertained so that I can keep calm
Sprint demo –The effect goals help to focus on what’s important
Focusing on the desired effects
Evaluating proposed solutions
Final sprint –Final evaluation of effect goals
Value Creation
Have you created value?
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The End
Thank you!
Want to get in touch?
sara.leren@combitech.se
Agile UX Sweden
@HeedTheNeed