Post on 15-Aug-2015
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Client Background Online dog bakery start up Operated out of Philadelphia home Previously owned dog walking/pet care company in metro Detroit Business is launched . . . now what? Owner & Operator Dan
Offenbacher with Zachary the Puggle
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Research Methodology
2 conducted via Google+ Hangout 1 conducted in person with collage activity
1 In Depth Interview
Pet Food Expert
3 Focus Groups
Image and identifying
details retracted for privacy
reasons
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Industry Overview
A few big playersSaturated with small businessesGrew through recessionInvolved purchaseConsumers scared to switchHumanization and E-Commerce are major industry trends
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Results of collage activity were insightful (and adorable)
Image retracted for privacy reasons
“Bobby Bell feels the same about his
diet as he does about me playing
the accordion”
Image retracted for privacy reasons
“Mom gets more excited over
Barkbox than I do”
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Respondents had very positive feedback for the brand
Enjoyed the business story and want to hear more Love the concept and ingredientsBeing a small, home owned business is a plus
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Ingredients and packaging were product strengths
Nice design
Love the ingredients and benefits
Flavors sound good
Like the window
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Consumers would like to know more product details and sample a variety of flavors
No meat flavors
“all natural” is confusing
? Sizes
Variety pack of flavors would be
nice
Unclear if treat is hard or soft
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Well designed logo and website
Make store more obvious
People don’t like making accounts
Use picture of Dan & Zach
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Dogs love them and owners feel good
“My dog kept making me give him treat after
treat!”
“Peluche loved these! I’ll
definitely order him more.”
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Introduce a new products and tweak the website for quick improvements
Start selling variety pack of flavors
Add more Dan & Zach history to website
Clarify product sizing
Introduce monthly subscription service with free shipping