Post on 22-Nov-2014
description
BY: NISHANT DOGRAFOUNDER & CEO - MOBILE STRATEGY
ABOUT MOBILE STRATEGYCreative Mobile Agency specialized in Mobile Retail
We help leading retailers to create unique and powerful mobile brand
experiences to engage with their audience: from strategy to realization.
Market Leader in the Dutch non-food Retail Segment (B2C)
Founded in 2010, 12 FTE, located in IJsselstein Utrecht
THE MOBILE RETAIL LANDSCAPE
THE OMNI-CHANNEL CUSTOMER JOURNEY
STATISTICS - NL
MOBILE STRATEGY
Smartphone Penetration: 72% (Android 69% vs. Apple iOS 22%)
Tablet Penetration: 45%
Web Traffic From Mobile & Tablet: 20-40%
PRE-SHOPPING
MOBILE STRATEGY
IN-STORE
MOBILE STRATEGY
MULTI-DEVICE PATH
MOBILE STRATEGY
MOBILE RETAILING?
SITE VS. APP
Site = For the Mass
APP = For the Loyal
TABLET VS. SMARTPHONE
Tablet = Inspiration & Direct Conversion
Smartphone = 24/7 Inspiration & Engagement (Loyalty)
ENABLING NEW OPPORTUNITIES
MOBILE STRATEGY
DO YOU REALLY KNOW YOUR CUSTOMER?
360°
MOBILE RELATIONSHIP MANAGEMENT
MOBILE STRATEGY
MOBILE LOYALTY: RELEVANT COMMUNICATION
CASE: HUNKEMOLLER MOBILE
MOBILE STRATEGYMOBILE STRATEGY
WHY SHOUT, IF YOU CAN WHISPER
CRM – THE HEART OF OUR ORGANIZATION
+ 70% Member share + 2 mio active members
HUNKEMOLLER MOBILE
AND CHANGING OUR ATTITUDE
MOBILE STRATEGYMOBILE STRATEGY
HUNKEMOLLER MOBILE
HUNKEMOLLER MOBILE
- The First Mobile Loyalty APP in the Netherlands and Germany
- 2nd Most Successful Fashion APP in NL
- 300.000+ downloads
- Over 30% Active Mobile MemberCard Users
- No. 1 in the APP Stores
- Nominated for the Dutch Interactive Awards in 2012 and 2013
- Over 400% improvement of the mobile conversion
- The first APP using Geo-fencing & Real Time Couponing
MOBILE LOYALTY RESEARCH
Survey onder 10.000 mensen (12% response rate)
Zowel gedrags- als transactionele data
SO WHAT’S NEXT?
1. PERSONAL COMMUNICATION
IBEACONS
2. DIGITAL IN-STORE INTEGRATION
DIGITAL IN-STORE INTEGRATION
Connect je smartphone met dit schermen selecteer de video die je wilt bekijken.
QUESTIONS?
tekst
Thank You!