Your Fashion Brand's Social Media Strategy
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Transcript of Your Fashion Brand's Social Media Strategy
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Social Media Strategy@NarinaNajm
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What is Social Media?
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Where Conversations
Never Stop
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EVERY TWO DAYS NOW WE CREATE AS MUCH INFORMATION AS WE DID FROM THE DAWN OF CIVILIZATION UP UNTIL 2003.
ERIC E. SCHMIDT Google Executive Chairman
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The bulk of what’s contributing to this explosion of data is user generated content.
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consumersarenowincontrol
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CONSUMER
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CONSUMER + CREATOR
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CONSUMER + CREATOR + CURATOR
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WHY?
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PEOPLE ARE LOOKING FOR EXPERIENCES
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JOIN THE GAME
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So, What About Social Media Strategy
Long TermBe Part of what you doNo perfect strategy
Be patient
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5
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must democratize but not downgrade
1
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must not kill the conversation
2
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musthonor S.M.media
3
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must not steal from traditional media
4
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must notdo what everyone else is doing
5
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1// Where?2// Who? 3// What?4// Engage5// Measure
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1/WHERE?
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RESOURCES
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OBJECTIVE
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AUDIENCE
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2/WHO?
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DEFINEYOURBRAND
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SHARE YOUR STORY
BE YOUR BRAND
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3/WHAT?
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CONTENT
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TELL A STORY
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TIMELY
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LISTEN
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EXPERIMENT
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4/ENGAGE
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PARTY WITH
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ACKNOWLEDGE
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5/MEASURE
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WHO YOU ARE
WHO YOU THINKYOU ARE
WHO PEOPLE THINK YOU
ARE
REPUTATION
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We are moving fast towards a smart,
HYPER CONNECTED WORLDwhere new customer behaviors will emerge
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THANK YOU