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DWA Credentials

DWA China

DWA – Inspired by Technology

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Table of Contents

01 WHO WE ARE02 WHAT WE KNOW03 WHAT WE DO04 CASE STUDY

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01WHO WE ARE

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Our DNAWe’re not afraid to say, lots of smart people work at DWA and are very good at what they do.

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Our aim is to craft clear, transparent and profitable technology marketing

experiences for our clients and their customers.

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“The illiterate of the 21st century will not be

those who cannot read and write, but those who cannot learn,

unlearn and relearn.”

—Alvin Toffler, American famous writer and futurist

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We live in an always on world.

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02WHAT WE KNOW

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We know the implications of technological disruption.

SpendingIncrease Rate (%)

MIL

LIO

NS

China ICT SPENDING2011-2016 ($M)

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We get the new paradigm.

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We know there are many factors to decision making.

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We navigate the sea of ad and marketing technology.

Today, every one has a secret sauce. DWA is quick to evaluate and test our partner’s big claims.

We adopt and integrate new ad and marketing technologies that work, so that you get the best media and marketing possible.

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We navigate the sea of ad and marketing technology.

Especially in North Asian countries like China, where the standard English programmatic inventories do not work, DWA has the unique ability to integrate localized data & inventories into your APAC campaign, giving you a single consolidated dashboard.

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We know programmatic, in all channels, including mobile & video

China programmatic scale

Increased rate (%)

Percentage of China display ad (%)

China programmatic scale(one hundred million)

APAC Programmatic Digital Video Spending, 2013-2016

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And we deeply understand that the pace of change is accelerating – with no end in sight.

Radio TV Internet iPod Facebook Apps05

10152025303540

Time to reach 50 million people

4 yrs

36 yrs

14 yrs

3 yrs 4.5 mos 8 days

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“The only sustainable competitive advantage you have

over your competitors is the ability to learn faster than them

and act on it.”—Forbes, 2014

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03WHAT WE DO

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We’re fanatical about delivering outcomes

Key Marketing Challenges DWA Data-Driven Solutions

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Technology and data are at the heart of everthing we do.We’ve used our long history in media planning as a springboard to create a complete range of services. As innovation emerges, our services will continue to evolve to embrace the best technology the world has to offer.

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We offer new opportunities you can’t find elsewhere, through our strategic partnerships.

Programmatic for B2B Advanced ABM

Full-funnel programmatic solutions, from prospecting to retargeting.

Advanced analytics to measure and optimize performance.

More than account-targeted ads. We reach a dispersed buying team along their buyer journey.

Integrated account based marketing across the media and marketing mix from search to email and more.

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Our technology infrastructure is designed to create tangible business outcomes.

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We’re focused on quality and constant improvement

Media + Marketing for Technology Companies