Post on 27-Dec-2015
DMC Smartphone ApplicationsDMC Children’s Hospital of Michigan Child Medical Guide45,100+ Downloads
DMC Huron Valley-Sinai Hospital Mobile Maternity14,000+ Downloads
DMC Rehabilitation Institute of Michigan Run with DMC1,800+ Downloads
DMC ER Wait Times3,800+ Downloads
DMC Pedometer2,000+ Downloads
iTunes/Android FeedbackCHM Medical Guide
Avg. iTunes rating: 3/5 stars
Love it – Happy Mom – Very Timely – Great for my Two Year old – Easy to Use – Handy
HVSH Mobile Maternity App
Avg. iTune Rating: 3/5 stars
Love this! – I use this app every day! – Amazing
RIM Run with DMC App
Avg. iTunes Rating 4.5/5 stars
Simple and Easy to Use – Highly Recommended – Very Informative – Nice – Awesome
ER Wait Time
Avg iTunes rating: 3.5/5 stars
Fantastic app – Useful Free App – Gives you what you need – Great job on this one!
DMC Pedometer AppAvg iTunes rating: 3.5/5 starsWorks Great! – Simple – Nice – Great App!
Mobile Maternity App Feedback
• Cathy Clubb, M.D.
“My patients love being able to follow along with their baby’s development through each trimester. It’s a fun and exciting way for them to stay educated and informed.”
DMC Smartphone App MarketingTraditional Media-mainstream radio spots-web ads-DMC.org-Print ad tagging-Email signature tagging
Mobile-to-Mobile Marketing-Pandora-Free Press and Det News Apps-WRIF App
Social MediaFacebookTwitterFlickr
Mobile-to-Mobile: Pandora
Pandora Mobile App• 2 week campaign• 100,000 impressions• 2,614 clicks• 2.62% click-through
(industry standard is .02)• $4 to advertise to 1000
people
Mobile-to-Mobile: Free Press & Detroit News contd.
• 7-week campaign• 2,514,144 impressions• 8591 clicks• Click rate .34 percent• $4.16 to advertise to 1000 people