DMC Smartphone Applications

DMC Smartphone ApplicationsDMC Children’s Hospital of Michigan Child Medical Guide45,100+ Downloads

DMC Huron Valley-Sinai Hospital Mobile Maternity14,000+ Downloads

DMC Rehabilitation Institute of Michigan Run with DMC1,800+ Downloads

DMC ER Wait Times3,800+ Downloads

DMC Pedometer2,000+ Downloads

iTunes/Android FeedbackCHM Medical Guide

Avg. iTunes rating: 3/5 stars

Love it – Happy Mom – Very Timely – Great for my Two Year old – Easy to Use – Handy

HVSH Mobile Maternity App

Avg. iTune Rating: 3/5 stars

Love this! – I use this app every day! – Amazing

RIM Run with DMC App

Avg. iTunes Rating 4.5/5 stars

Simple and Easy to Use – Highly Recommended – Very Informative – Nice – Awesome

ER Wait Time

Avg iTunes rating: 3.5/5 stars

Fantastic app – Useful Free App – Gives you what you need – Great job on this one!

DMC Pedometer AppAvg iTunes rating: 3.5/5 starsWorks Great! – Simple – Nice – Great App!

Mobile Maternity App Feedback

• Cathy Clubb, M.D.

“My patients love being able to follow along with their baby’s development through each trimester. It’s a fun and exciting way for them to stay educated and informed.”

DMC Smartphone App MarketingTraditional Media-mainstream radio spots-web ads-DMC.org-Print ad tagging-Email signature tagging

Mobile-to-Mobile Marketing-Pandora-Free Press and Det News Apps-WRIF App

Social MediaFacebookTwitterFlickr

Traditional MediaMobile Maternity TV Spot

Traditional MediaRadio Spots

DMC Apps:

Run with DMC App:

Free Press Marathon

Mobile-to-Mobile: Pandora

Mobile-to-Mobile: Pandora

Pandora Mobile App• 2 week campaign• 100,000 impressions• 2,614 clicks• 2.62% click-through

(industry standard is .02)• $4 to advertise to 1000

people

Mobile-to-Mobile: WRIF

Mobile-to-Mobile: Free Press & Detroit News

Mobile-to-Mobile: Free Press & Detroit News contd.

• 7-week campaign• 2,514,144 impressions• 8591 clicks• Click rate .34 percent• $4.16 to advertise to 1000 people

Social Media Child Medical Guide

Social MediaER Wait Times

Social Media Run with DMC App

Social MediaMobile Maternity

Social Media Pedometer App