Ditto Photo Analytics for Brand Protection

Post on 06-Aug-2015

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Transcript of Ditto Photo Analytics for Brand Protection

Ditto for Brand Protection

Social photos are quickly becoming people’s preferred communication method

Ditto uses computer vision & machine learning to continuously scour millions of public images to find brands, patterns & products

Brands use Ditto to identify I.P. infringement & potentially harmful posts before they spread

Ditto is monitoring brands on the visual web

*Image source: Mary Meeker, “KPCB: Internet Trends 2014”

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What does modern day brand risk look like?

Trademark infringement for gain

Trademark manipulation

Dangerous product usage

Logo hacks

Customer service complaints

Bad ad placement

Ditto’s computer vision is the only way brands can discover these risks at the scale of social