Mary Tarczynski, CMODitto Labs

November 5, 2015

VISUAL SEARCHFOR SOCIAL

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Social photos continue to expand with more than 1.8 billion shared daily.

Mary Meeker 2014 Internet Trends Report

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Photos capture what people are passionate about and many include brands.

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Yet marketers are missing these pictures as 85% of photos Ditto finds containing a brand do not mention it in

accompanying text.

No reference toBolthouse Farms

V8

No reference to Uber

No reference toPampers

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• Proprietary photo search engine built by vision scientists

• Processes millions of global twitter photos daily• Finds tiny, obscured, filtered and upside-down logos

in cluttered environments

How Ditto Works

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You can see this in action by category at StreamDitto.com (password ditto).

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Measure campaigns and monitor competition

Unlock insights via the rich context of photos

Engage with influencers and harvest UGC

Ditto helps companies:

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Let’s take a look at a popular snack and some

of the brands represented here today….

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Chobani can glean insights on sentiment, pairings and usage occasions with photos “in the wild.”

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The media team can assess earned exposure for airline partnerships, NCAA events and signage.

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Chobani can engage directly with those posting or seek permission to re-use customer created content.

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Photos provide insights on pairings and sentiment.

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Sports signage and event exposure levels can vary based on who or what happens in front of the sign.

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Visual analytics allows brands to measure earned impressions from regional sponsorships and events.

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Image-sourced customer content is generally more positive than text.

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Ditto is now rolling out scene and object recognition.

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This can enable automated classification by packaging, pairing, consumption location and more.

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Their Location

The HashtagsThe Count

The Photos The People Posting Their Interests

Their Social Influence

The Ditto Platform offers comprehensive visual analytics.

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Photo analytics is inevitable – is your company ready?

“What Ditto is doing can address the nagging fear of brands that something big is happening around them and they don’t know what it is.”

“Unlike explicit mentions via hashtag or text, photos offer more nuanced, and potentially more valuable, insight into how a product is perceived by consumers.”

“Ditto Labs is homing in on photos with a logo detection engine that reveals trends, measures sentiment, and monitors new products.”

“Rose sees a day when a pic of you on the slopes will alert brands like North Face that you’re a ski enthusiast.”

“For brands around the world, Ditto technology could mean gaining insight into who their customers are.”

“Young Americans’ willingness to capture and share nearly everything about their lives seems to be a trend that will continue and marketers won’t be able to resist.

Ditto provides “…a window into the consumers world.”

Photo targeting “is an expansion on more “traditional” social-based targeting that relies text mentions or follows.”

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Visit Ditto.us.com to learn more and request an analytics platform demo for your brand.