Disruptive Design @Designation

Disruptive Design@Designation

Rob Schwartz, CEO TBWA\Chiat\Day NY April 2017

Writer, Creative Director, CEO, Dog Walker

This Morning’s Agenda

A little theory A little creative

A lot of fun

LOGO is the logo for “logo”

Convention The way things are

always done

Disruption Do something different,

better, surprising and smarter

Vision A more purposeful

and profitable future for brands

VisionA brand you notice, understand and feel its specialness

Convention-Hunting

Share your faves

ConventionLogos that are

DisruptionLogos that do

Is Does

Your TurnPick a brand and create a logo that does.

Convention Logos that are

Disruption Logos that do

Vision A brand you notice, understand and feel

its specialness

Logos that are. Logos that do.

Design