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Final Presentation – November 23rd, 2015

ABOUT HP

Tablets, Laptop

s & Printers

Headquar-tered in Palo Alto, California

Ink & Toner

Founded by Bill

Hewlett and Dave Packard in

1957

Technology With a Purpose

Reinventing the World

With Engineerin

g

What Is the HP Ultimate Goal? – Combat the competition. Prove why HP measures up to its competitors such as Apple and

Dell.

• College/ college preparation students

• Young Adults

• Seniors (55+)

-Social Media Responses-Surveys

-Downloads-Google

Analytics -SEO

-Sales Goals-Return On Investment

• Emails once per week that include sales, coupons and newest products and accessories

• Track frequent sites and place ads for HP products on those sites

• Offer incentives for online purchases (coupons, gift cards, extra accessory as a gift)

• Combine all HP apps including the printing, ink, and support apps

• Add %20 off an HP product when purchased at electronic shops if consumers have the app on their phone

• scan a special barcode on a product at the store with your phone which will generate more info on the product and how many in stock

Organization

Collaborations

Experience Marketing

SnapChat Score: 0

26,239 YouTube Subscribers

215K Instagram Followers

12.8K HP Europe

Instagram Followers

489 YouTube Videos

965.1K Twitter Followers

3.7M Facebook Fans

2.1M LinkedIn Followers

2M #HP Instagram Tags

• Well know bloggers and video blogger will be sent free products and conduct their review of the product and post it online to their followers

• Famous bloggers and video bloggers hill host a “Give-a-way” contest where subscribers would be eligible to win free products sponsored by HP