Discover Your HP
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Transcript of Discover Your HP
Discover HPEsther Okunrounmu
ADV420
Final Presentation – November 23rd, 2015
ABOUT HP
Tablets, Laptop
s & Printers
Headquar-tered in Palo Alto, California
Ink & Toner
Founded by Bill
Hewlett and Dave Packard in
1957
Technology With a Purpose
Reinventing the World
With Engineerin
g
What Is the HP Ultimate Goal? – Combat the competition. Prove why HP measures up to its competitors such as Apple and
Dell.
• College/ college preparation students
• Young Adults
• Seniors (55+)
-Social Media Responses-Surveys
-Downloads-Google
Analytics -SEO
-Sales Goals-Return On Investment
• Emails once per week that include sales, coupons and newest products and accessories
• Track frequent sites and place ads for HP products on those sites
• Offer incentives for online purchases (coupons, gift cards, extra accessory as a gift)
• Combine all HP apps including the printing, ink, and support apps
• Add %20 off an HP product when purchased at electronic shops if consumers have the app on their phone
• scan a special barcode on a product at the store with your phone which will generate more info on the product and how many in stock
Organization
Collaborations
Experience Marketing
SnapChat Score: 0
26,239 YouTube Subscribers
215K Instagram Followers
12.8K HP Europe
Instagram Followers
489 YouTube Videos
965.1K Twitter Followers
3.7M Facebook Fans
2.1M LinkedIn Followers
2M #HP Instagram Tags
• Well know bloggers and video blogger will be sent free products and conduct their review of the product and post it online to their followers
• Famous bloggers and video bloggers hill host a “Give-a-way” contest where subscribers would be eligible to win free products sponsored by HP