Digital StrategyBy Hao Wei

ADV 892

THE LARGEST SOFTWARE COMPANY IN THE WORLD

OPPORTUNITIES AND ALSO CHALLENGES

TARGET AUDIENCE

• Young Adults: age 18-34, 40% earn over 75K per year.

KEY PERFORMANCE INDICATORS

Social Media

Click Through Online Sale

BIG IDEA: TRY YOUR OWN SUCCESS

• Yes, PC is classical, and Office is everywhere.

• Uniqueness: Windows Phone v. iPhoneSurface Pro v. Android tablet and iPad

• Emphasize INDIVIDUALITY

TOOLS & TACTICS

• YouTube promotionWelcome pageBefore watching other videos

TOOLS & TACTICS

• Social media

• Paid online ads

1. an official page of the campaign on Facebook

2. Interactive social campaign3. Hashtags campaign

BUDGET PLAN

• Budget for digital agency

BUDGET PLAN

• Budget for YouTube

• Total Budget: $1,068,000