#DigitalSingleMarket

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1. Cross-border e-commerce rules that

consumers and business can trust

➡ EU consumers could save EUR 11.7 billion each year if they could

choose from a full range of EU goods and services when shopping

online.

➡ EU consumers could save EUR 11.7 billion each year if they could

choose from a full range of EU goods and services when shopping

online.

➡ Small online businesses wishing to trade in another EU country face

around €9,000 extra costs for having to adapt to national laws.

➡ EU consumers could save EUR 11.7 billion each year if they could

choose from a full range of EU goods and services when shopping

online.

➡ Small online businesses wishing to trade in another EU country face

around €9,000 extra costs for having to adapt to national laws.

➡ If the same rules for e-commerce were applied in all EU Member States,

57% of companies would either start or increase their online sales to

other EU countries.

2. Affordable high-quality

cross-border parcel delivery

➡ More than 90% of e-shoppers consider low delivery prices and

convenient return options as important when buying online.

➡ More than 90% of e-shoppers consider low delivery prices and

convenient return options as important when buying online.

➡ 62% of companies that are willing to sell online say that too high

delivery costs are a problem.

➡ More than 90% of e-shoppers consider low delivery prices and

convenient return options as important when buying online.

➡ 62% of companies that are willing to sell online say that too high

delivery costs are a problem.

➡ Listed tariffs for cross-border parcel delivery charged by national postal

operators are estimated to be two to five times higher than domestic

prices.

3. Preventing unjustified

geo-blocking

➡ In 52% of all attempts at cross-border orders the seller does not serve the

country of the consumer less clients, less revenues for companies

➡ In 52% of all attempts at cross- border orders the seller does not serve

the country of the consumer.

➡ 74% of the complaints received by the European Consumer Centres

Network regarding price differences or other geographical

discrimination faced by consumers relate to online cross-border

purchases.

4. Reducing VAT related burdens and obstacles

when selling across borders

➡ An EU business wishing to make cross-border sales faces a VAT

compliance cost of at least EUR 5,000 annually for each targeted

Member State.

➡ An EU business wishing to make cross-border sales faces a VAT

compliance cost of at least EUR 5,000 annually for each targeted

Member State.

➡ EU businesses face significant distortions from VAT free goods supplied

by non-EU business. These distortions cost EU business turnover of up

to EUR 4.5 billion annually.

5. Modernising copyright

➡ Fragmented implementation of copyright rules and lack of clarity over

rights to use data further obstruct the development of cross-border data

use and new applications of technologies (e.g. text and data mining).

The lack of open and interoperable systems and services and of data

portability between services represents another barrier for the cross-

border flow of data and the development of new services (e.g. multi-

modal travel information systems, data-driven science).

6. A fit for purpose regulatory environment for

platforms and intermediaries

➡ Online platforms (e.g. search engines, social media, e-commerce

platforms, app stores, price comparison websites) are playing an ever

more central role in social and economic life: they enable consumers to

find online information and businesses to exploit the advantages of e-

commerce. Europe has a strong potential in this area but is held back by

fragmented markets which make it hard for businesses to scale-up.

7. Shaping the right environment for

digital networks and services to flourish

➡ Take-up of fast broadband is low: only 22.5% of all subscriptions are fast

ones (above 30Mbps) and Europe has witnessed significant time lags in

the roll- out of the latest 4G technology due to the non-availability of

suitable spectrum .

➡ Take-up of fast broadband is low: only 22.5% of all subscriptions are fast

ones (above 30Mbps) and Europe has witnessed significant time lags in

the roll- out of the latest 4G technology due to the non-availability of

suitable spectrum .

➡ Only 59% of Europeans can access 4G, dropping to 15% in rural areas.

8. Creating a European Digital Economy

and society with growth potential

➡ Almost half the EU population (47%) is not properly digitally skilled, yet

in the near future, 90% of jobs will require some level of digital skills

€21,4 billion