Digital Marketing Course Syllabus

SyllabusIntroduction of Digital MarketingIntroduction To Website

DevelopmentSearch Engine OptimizationSocial Media OptimizationGoogle ToolsGoogle AdwardsEmail Marketing

Introduction of Digital Marketing

What is Marketing?What is Digital Marketing?Why organizations do digital marketing?What is Internet and how it works?Diff between Digital Marketing Vs Traditional

MarketingDigital Marketing ProcessHow Search Engine works? Ranking Factors of GoogleSearch Engine Updates (Panda & Penguin Update)Google Sandbox Effect

Introduction To Website Development

Types of WebsitesBasics of HTML / CSSWhat is Java Script?What is CMS?Why WordPress CMS?Word Press Installation on ServerUnderstanding the Dashboard Installing and customizing themesChanging the default Settings Installing useful plugins for site featuresContent management in WP

Search Engine Optimization

What is Search Engine?Type of Search EnginesWhat is Search Engine Optimization?Search Engine Optimization TypesSEO life cycle?Difference between Organic and InorganicKeyword ResearchGoogle TrendsOn-Page OptimizationOff-Page Optimization

Social Media Optimization

What is Social Media? Understanding its importance Social Media Marketing Branding Paid Advertising Blogging Facebook Twitter LinkedIn SlideShare Social Media Management Tool (SMMT)

Google Tools

Keyword Planner ToolGoogle Webmaster ToolGoogle AnalyticsReporting And Analysis Tool

Google Adwards

Navigating through Google AdWordsUnderstanding Google AdWords StructureWorking with KeywordsWriting Ads in Google AdWordsUnderstanding Google’s Text Ad StructureReportingAdvance AdWords MarketingGoogle Adsense

Email Marketing

How Email works?Challenges while sending bulk emailsSolution over challengesTypes of email marketingEmail marketing ToolsDesigning of Email templateEmail marketing schedulerEmail marketing success tracking Lead Generation For Business

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