Digital Marketing Course in India Syllabus

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ADVANCEDIGITAL

MARKETING VIDEO TRAINING

COURSE


Who Can Join?

Business Owners who want to attract

more customers online and really

want to learn Practical Strategies

right from Email Marketing to Advance

PPC Marketing to grow their business.

If you are a Marketing Employee, I.T person,

social media marketer, website or

Graphic Designer, you can join this advance course & complement your skills with Digital

Marketing.

If you are a Student or a Job Seeker,

here comes a great opportunities to excel in the field of Digital

Marketing. Start a Job or start your own Online Business


Our Achievements :

1000+ 120+ 450+PPC Ad Campaigns Clients Served Digital Assets Managed

13000+ 97% 90 Lacs +Students Trained Positive ROI on Ads Ad Impressions to People


Course Modules :

We not only build Effective Internet Marketing Strategies for Organizations but we also make sure; that Implementation actually happens so that you can have more Brand Visibility, more Qualified

Leads and more Sales Revenue.

M 01 : Digital Marketing FundamentalsM 02 : Website Planning and StructureM 03 : Facebook Marketing for BusinessM 04 : Google Adwords and PPC AdvertisingM 05 : YouTube and Video MarketingM 06 : E-mail Marketing for BusinessM 07 : Lead Generation & Marketing AutomationM 08 : eCommerce and Payment GatewayM 09 : Remarketing Strategies – Advance LevelM 10 : Google Plus for Business

M 11 : LinkedIN and Twitter MarketingM 12 : Google Analytics and Webmaster ToolM 13 : Search Engine Optimization (SEO)M 14 : Affiliate Marketing & Google AdSenseM 15 : Case Studies and Practical AssignmentsM 16 : Google Certification Program Training


Ok.. Mr. Viral JadhavCan you please explain the

detailed topics covered in each module…


Module 1 : Digital Marketing FundamentalsSection 01 : Marketing v/s SalesSection 02 : Marketing Mix and 4 PsSection 03 : What is Digital MarketingSection 04 : Inbound vs Outbound MarketingSection 05 : Content MarketingSection 06 : Understanding TrafficSection 07 : Understanding LeadsSection 08 : Strategic Flow for Marketing Activities


Module 2 : Website Planning and Structure

WWWDomainsBuying a DomainWebsite Language & TechnologyCore Objective of Website and FlowOne Page WebsiteStrategic Design of Home PageStrategic Design of Products & Services PageStrategic Design of Pricing PagePortfolio, Gallery and Contact Us PageCall to Action (Real Engagement Happens)

Designing Other PagesSEO OverviewGoogle Analytics Tracking CodeWebsite AuditingDesigning Wordpress Website


Module 3 : Level - 1Facebook Marketing Fundamentals

Profiles and PagesBusiness CategoriesGetting Assets ReadyCreating Facebook PagesPage Info and SettingsFacebook Page Custom URLInvite Page LikesFeatured VideoPin Post and Highlights

Scheduling PostsFacebook EventsReply and MessageFacebook Insights ReportsCompetitor's Facebook PageBan User on Facebook PageConnect with Twitter


Module 3 : Level - 2Facebook Ad Campaigns

Organic v/s PaidDefining Ad ObjectivePerformance MatrixAd ComponentsDesigning Creative ImageFacebook Ad StructureSetting Up Facebook Ad AccountCreate Ad - TargetingCreate Ad - BudgetingCreate Ad - CreativeContent and CTA

Boosting Page PostsPage PromotionVideo PromotionSimilar Ads and AudiencesTracking Pixels CodeRemarketing - Website VisitorsCustom Audiences - Look AlikeCustom Audience - Saved GroupManaging and Editing AdsAd Reports and Ad InsightsBilling and Account


Module 3 : Level - 3Facebook Advance Strategies

Facebook Business ManagerPeople, Pages and RolesAd Accounts ConfigurationsAd Agencies and AssigningShared Login for FB Business A/cPower Editor - Most AdvanceEmail Targeting on FacebookFacebook Offers

CTA on PagePosts for LocationSave Time with Third Party ToolsCase StudiesPractical Examples


Module 4 : Level - 1Google Adwords Basics

Understanding AdwordsGoogle Ad TypesPricing ModelsPPC Cost FormulaAd Page RankBilling and PaymentsAdwords User InterfaceKeyword PlanningKeywords Control

Creating Ad CampaignsCreating Text AdsCreating Ad GroupsBidding Strategy for CPCPractical Examples


Module 4 : Level - 2Google Adwords Intermediate

PPC, CPM, CPA Other Measuring ToolsBidding Strategy on LocationBidding Strategy on ScheduleBidding Strategy on DevicesConversion Tracking CodeDesigning Image AdsCreating Animated Ads

Examples on Animated AdsCreating Video AdsYoutube Video PromotionHi-Jack Competitor’s Video AudiencePractical Examples


Module 4 : Level - 3Google Adwords Advance Level

Remarketing StrategiesRemarketing RulesRemarketing Tracking CodeLinking Google AnalyticsDesigning Remarketing ImagesShared BudgetGWD Software


Module 5 : Level - 1YouTube Marketing Fundamentals

Video FlowGoogle Pages for YouTube ChannelVerify ChannelWebmaster Tool – Adding AssetAssociated Website LinkingCustom Channel URLChannel ARTChannel LinksChannel Keywords

Branding WatermarkFeatured Contents on ChannelChannel Main TrailerUploading VideosUploading DefaultsCreator LibraryPractical Examples


Module 5 : Level - 2YouTube Marketing Advance

Channel NavigationVideo ThumbnailCTA – AnnotationCTA – ExtroCTA – Cards for MobileRedirect Traffic to WebsitePost Upload EnhancementsLive BroadcastingManaging Playlists

Managing CommentsManaging MessagesMonetization with AdsensePaid Youtube ChannelChannel AnalyticsReal Time Analytics


Module 5 : Level - 3Video Making for YouTube

How to make videosCamera AnglesSetting up LightingsShooting TechniquesEditing VideosEditing AudioBackground MusicWhite Board Animation

Publishing HD VideosOn Hands Training on Video Editing SoftwarePractical ExamplesCreating Animated Contents


Module 6 : Level -1 Email Marketing – Content Writing

Email Machine – The StrategyEmail FrequencyWhy People Don’t BuyThe Fuel – ValueTriggers in Email using 4PsSequence of Email TriggersEmail Example – TopicEmail Example – IntroEmail Example – ProductEmail Example - Secondary ValueEmail Example - Fear

Email Example – RegretEmail Example – Ask for SalesEmail Example – ReinforcementEmail Example – Offers AnnouncementsEmail Example – UrgencyEmail Example – Cross SalesEmail Example – Re-EngagementEmail Example – Buyer vs Consumer


Module 6 : Level -2 Email Marketing Advance Level

Email Software and ToolsImporting Email ListsPlanning Email CampaignEmail Templates and DesignsSending HTML Email CampaignsWebForms Lead ImportingIntegrating Landing Page FormsCampaign Reports and Insights

Segmentation StrategySegmentation ListsAuto-Responder SeriesTriggering Auto – Responder EmailsAutoResponder Actions


Module 7 :Marketing Automation

Marketing Automation ToolsEmail CampaignsEmail AutoresponderSMS AutoresponderCreating Landing PageLanding Page CTALead Generation StrategyCapturing Leads from SourcesWebsite Widgets

Lead and List ManagementCRM IntegrationSales IntegrationProducts Integration Business ReportingLead Source Link BuildingLead Tracking FeaturesWebHooks and ConnectorsComplete Automation Strategy


Module 8Ecommerce and Payment Gateway

eCommerce BusinessPlanning eCommerce WebsiteProduct PlacementsProduct GroupingPromoting eCommerce WebsiteRemarketing ProductsUnderstanding Coupon SystemAppointing Affiliates for ProductsCross/Up/Down Selling

Payment Gateway in IndiaApplication and Documentation Collecting Online PaymentWeb Store using Payment GatewayWeb Fronts using Payment GatewayInvoice Payments through EmailsSMS Invoice PaymentsIntegrating Payment GatewayPayment Links and its PromotionAffiliates for Payment Links


Module 9 :Re-Marketing Strategies

Re-Marketing FlowEmail Re-Marketing StrategySegmentation Re-Marketing StrategyFacebook ReMarketingGoogle Adwords ReMarketingMarketing Machine Bucket FillingDynamic Re-Marketing for eCommercePixeling and Tracking CycleVideo ReMarketingCustom Audience ReMarketingEngagement Re-Marketing


Module 10 : Google Plus for Business

G+ Pages Ranks HigherGoogle Plus ProfileGoogle Local BusinessGoogle + Company PageAdding Contact LinksUtilizing +1 ButtonManaging CirclesPosting Contents

Google HangoutsSocial Relevance to G+ in AdwordsSharing G+ Buttons on WebsiteHashTags and MentionsReview and TestimonialsG+ Mobile AppIntegration with Website


Module 11 :LinkedIN, Twitter and Pinterest

LinkedIN - The hub of B2B NetworkingCreating LinkedIN AccountUpdating Contact Information and LinksDesigning Profile and SummaryManaging ConnectionsAdvance SearchingWho Viewed Your ProfileEndorsements - Publishing and ReceivingCreating LinkedIN Company PageUpdating Products and Services

Marketing on Twitter & Pinterest

Creating Showcase PagesEngaging with UpdatesRunning Paid CampaignsRecruitment through LinkedINLinkedIN GroupsLinkedIN Mobile App


Module 12 :Google Analytics and WebMaster Tool

Web AnalyticsIntegrating with WebsiteMeasurement MetricsAccounts and ProfilesAnalytics ReportingSorting, Filter and Time ChartAudience SegmentationTraffic and Behaviour ReportsReMarketing AudiencesGoals and Conversion ReportsDeveloping Intelligence Report

Google Webmaster ToolSetting up Tool for SEOAdding and Managing AssetsIntegrating WebMaster ToolSite Map and Site LinksSearch Traffic and LinksGoogle IndexingManaging Crawl ErrorsManaging Security Issues


Module 13 : Search Engine Optimization

Understanding SEOSEO Keyword PlanningMeta Tags and Meta Description Website Content OptimizationBack Link StrategiesInternal and External LinksOptimizing Site StructureKeywords in Blog and Articles

On Page SEOOff Page SEOLocal SEOMobile SEOeCommerce SEOOptimizing with Google AlgorithmsUsing WebMaster ToolMeasuring SEO Effectiveness


Module 14 :Affiliate Marketing and AdSense

Understanding Affiliate MarketingSources to Make Money OnlineSelecting Affiliate ProgramApplying for an AffiliateBuilding Assets for Affiliate PromotionPayments and PayoutsCPC, CPA, CPI and other metricsGetting Most ConversionsDay to Day Work SchedulingManaging Affiliate Accounts

Blogging Google AdSense Account SetupPlacing Ads on WebsitePlacing Ads on BlogsYouTube Video MonetizationAllowing and Blocking AdsPerformance MetricsAdSense Administration


Module 15Case Studies and Practical Assignments

We have experience of running more than 1000 Ad Campaigns. We will share Case Studies and Advance Strategies.

We will also give you Practical Assignments for Website, Ad Designing, Email Content Writing, Affiliate Promotions, SEO and many more.

So that you not only learn Digital Marketing but you can actually implement Digital Marketing Strategies for your or your client’s business.


Module 16 :Exams and Certifications

Section 01 : Registering Google Certification Program (Free)Section 02 :Training for Google Adwords CertificationSection 03 : Training for Google Analytics CertificationSection 04 : Training for Google Video Advertising CertificationSection 05 : Sample Test Papers for Google Certification ExaminationSection 06 : Online Exam for Certified Digital Marketer from MagnetMarketing.in

Exams are in MCQ Format.


Ok Viral Sir..How Will I Get Training ?

Is it Online or Offline ?


Course Delivery Method :

“Learn at your Own Time : Own Speed : Own Place”

Once you subscribe for the course, you will get Download

Link Instantly for Course Contents. If you want, you can

also request DVD if you have internet connectivity issues.

Generally it takes 3 to 5 Months to Complete the Course.


Is it Difficult to Learn ?

Absolutely Not. We will teach you through Step-by-Step Videos. You just

need basic knowledge of Computers and Internet. It will be in Simple Hing-lish

Language.


What About Update ?

Even after completion of course, we will send you new videos for updates

happening in digital marketing industry. Plus we will also continue to provide

Email Support till 1 year.


You can enroll right now. You can make online payment or you can also deposit cash/cheque in State Bank of India.

How Can I Enroll ?

https://experttraining.in/course/digital-marketing-certification-course-india/


Have Questions ?Call +91 9558821174

https://experttraining.in/course-category/digital-marketing/

Digital Marketing Course in India Syllabus

Education

Transcript of Digital Marketing Course in India Syllabus