Digital marketing syllabus
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Digital Marketing Course Syllabus
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TIP is best Software Training Institute providing Digital Marketing Classes in Pune for freshers and working professionals. We offer interactive sessions for digital marketing training in Pune with expert trainers.
Transcript of Digital marketing syllabus
Digital Marketing Course Syllabus
SyllabusIntroduction of Digital MarketingIntroduction To Website
DevelopmentSearch Engine OptimizationSocial Media OptimizationGoogle ToolsGoogle AdwardsEmail Marketing
Introduction of Digital Marketing
What is Marketing?What is Digital Marketing?Why organizations do digital marketing?What is Internet and how it works?Diff between Digital Marketing Vs Traditional
MarketingDigital Marketing ProcessHow Search Engine works? Ranking Factors of GoogleSearch Engine Updates (Panda & Penguin Update)Google Sandbox Effect
Introduction To Website Development
Types of WebsitesBasics of HTML / CSSWhat is Java Script?What is CMS?Why WordPress CMS?Word Press Installation on ServerUnderstanding the Dashboard Installing and customizing themesChanging the default Settings Installing useful plugins for site featuresContent management in WP
Search Engine Optimization
What is Search Engine?Type of Search EnginesWhat is Search Engine Optimization?Search Engine Optimization TypesSEO life cycle?Difference between Organic and InorganicKeyword ResearchGoogle TrendsOn-Page OptimizationOff-Page Optimization
Social Media Optimization
What is Social Media? Understanding its importance Social Media Marketing Branding Paid Advertising Blogging Facebook Twitter LinkedIn SlideShare Social Media Management Tool (SMMT)
Google Tools
Keyword Planner ToolGoogle Webmaster ToolGoogle AnalyticsReporting And Analysis Tool
Google Adwards
Navigating through Google AdWordsUnderstanding Google AdWords StructureWorking with KeywordsWriting Ads in Google AdWordsUnderstanding Google’s Text Ad StructureReportingAdvance AdWords MarketingGoogle Adsense
Email Marketing
How Email works?Challenges while sending bulk emailsSolution over challengesTypes of email marketingEmail marketing ToolsDesigning of Email templateEmail marketing schedulerEmail marketing success tracking Lead Generation For Business
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