Post on 18-Aug-2015
The digital marketing brand of Knowiz Solutions Private Limited
Niswey is the digital marketing brand of Knowiz Solutions
Niswey believes in ROI-driven digital marketing
Knowiz, founded in 2005, has been delivering content solutions. Knowiz has now transformed into a knowledge solutions company to develop products and services for mid-to-large enterprises
Who we are
We Work With
Small to mid size companies To streamline marketing and enable lead generation and branding goals
MNCsTo create specialized solutions to enable branding
Startups To enable online presence and create social media buzz
What We Do
Digital Marketing Readiness Audit- We assess your online presence and evaluate its
performance - We look at website design and technology, SEO, content,
social media, UX; all things digital- We review your marketing collaterals (PPTs, brochures,
other documents) for messaging and branding- We deliver a report that tells you about the readiness for
digital marketing, and what needs to be worked on
What We Do
Digital Strategy- Develop your digital strategy by closely working with your
marketing & product teams and identify goals that we need to work towards
SEO- Define SEO strategy- On-page optimization- Continuous improvement- Content to drive SEO
Advertising- Media planning: placing your brand ads on relevant
portals- Search campaigns: for the keywords identified, and the
geographies you want to focus on- Social media ad campaigns: based on identified markets,
demographics- Remarketing to the interested audience- Focus on increasing conversions
What We Do
What We Do
Content Strategy- Create the content strategy for your digital marketing
efforts and develop the content by collaborating with your team
- Web and social media content- Email marketing strategy and content- Webinars- Videos- Case studies, impact stories and whitepapers- Magazines and microsites
What We Do
Mobile Marketing- Campaign planning: identifying your target audience- Target users through
- SMS- Ads on mobile friendly portals- Social media- Mobile search network
What We Do
Web Content- Create new content
- Tailor it to suit your target audience- Talk about the business impact your offerings deliver- Text, graphics
- Create media content
Blogs- Showcase your expertise
- We tap into the vast knowledge in your people- Create real stories that generate engagement
Social Media- Handle multiple social channels- Create engagement via content- Run campaigns / contests / tweetathons - Measure impact- Optimize for reach / engagement
What We Do
Webinars- Develop the format for a webinar series you might want
to run- Identify target audience - Identify topics- Identify speakers- Run promotions- Ensure registrations- Run the series by taking complete ownership
What We Do
What We Do
Videos- If you run customer events, share the videos with us; we
will generate short video stories out of them that go on your Youtube channel
- Great way to engage existing and potential customers
- Video interviews- Of customers / influencers sharing their experiences- Of key people in your team talking about best
practices
What We Do
Email Marketing- Continuous creation of Emailers with impactful,
relevant and succinct content to ensure connect with customers
- Print or digital newsletters to reach out and engage with your customers (internal as well as external)
- Run A/B tests on content and subject lines- Optimize for conversions
What We Do
Magazines- Create information rich articles on a specific topic for
the intended target customer set- This can be put on a microsite or be envisaged as a
regular magazine
Case Studies & White papers- Showcase your expertise- We interview your solution heads and customers to
develop these collaterals that highlight the uniqueness of your technologies / approach / solutions
Measure Impact- Once the execution on the content and digital
strategy starts as per the goals defined, we measure the performance of each activity
- We implement and study data from a lot of tools to analyze results (Analytics, A/B testing, heatmaps, conversion optimization etc)
- And revise strategy, if required- Continuous optimization
What We Do
We start with your marketing goals and tailor a strategy that helps you achieve them over time
We create content from knowledge that resides in your company, so that it’s truly about your company, its differentiators and the value you create for your customers
We continuously review the strategy using a strong analytics process
We bring trending design approaches and execution to the table
Why Choose Us
Agile Process- We decide long term goals and then break them into smaller
tasks- Tasks are defined based on their priority and then we focus
on delivering them in shorter spans of time- We revise strategy / plans as soon as we see something is
not working, or to accommodate unexpected things that come up
- This is also necessary as online platforms are constantly evolving (algorithms), and we need to adapt quickly
- A monthly review and report gives activities accomplished and their impact
Our Methodology
We have experience in:
Entertainment
Apparel
Social Sector
Media
IT
Human Resources
Manufacturing
Education
Health
Telecom
F & B
Ecommerce
Clientele
business@niswey.comwww.niswey.com
011-4102-48521C, 4th Floor, Arjun Nagar, New Delhi-29
Contact Us
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