DIGITAL MARKETING STRATEGY

SAME RULES NEW TOOLS

The

7 C

’s o

f D

ig

ita

l

Mark

etin

g

CO

NT

EN

T

CO

NT

EN

T

CO

NV

ER

SA

TIO

N

R u doing the same for your

iPhone customers?

R u sending out your

Corporate Sales Team

to win this

customer back?

R u replying to this

person with the answer?

R u dealing with this

product revenue

threat?

CO

NV

EN

IE

NC

E

a.becoming increasingly

expensive

b. becoming increasingly difficult to hold

…SO THE TRICK IS TO DELIVER VALUE THROUGH

MARKETING BY MAKING PEOPLE’S LIVES EASIER

CU

ST

OM

IS

AT

IO

N

CO

LLA

BO

RA

TIO

N

Dell IdeaStorm Video

CO

NT

EX

T

IT IS THE CONTEXT SURROUNDING

THE PRODUCT THAT IS IMPORTANT,

AND IT’S IN THESE SITUATIONS

THAT COMPANIES ARE REAL

EXPERTS AT ADDING GREAT VALUE

CO

NV

ER

GE

NC

E

Online Search & Display Ads

Social Media

New media & Widgets

Hub

Twitter,

Blackberry/mobile

compatible site

Linkedin, Facebook, Ning, You

Tube, Slideshare

Email Marketing

10 Steps to developing your

own digital marketing strategy

1. It all begins with the customer, listen!

2. But don’t forget about your objectives

3. Make sure you know what you’re already doing

4. Play to your strengths and manage your weaknesses

5. Find out what your competition is doing

6. Craft a strategy based on your strengths and capabilities

7. Implement at the speed of light

8. Measure everything in real time

9. Continuously review, adjust and improve the customer

experience

JUST DO IT