Digital Evangelism In & Out

Joanna LordVP of Growth Marketing

SEOmoz@joannalord

Buzz words suck. But they are buzzing for a reason.

So what is Digital Evangelism?

Digital Evangelism is…

When someone builds relationships, creates a community, and spreads the good word about a particular mission, product or brand.

[externally]

Digital Evangelism is…

When you represent your customers feedback,

build for company-wide visibility, become a brand sentiment gauge

& a million other things.

[internally]

people powered revolution.

Today’s marketer must care more than ever what every single customer thinks.

It’s now our job to not just get their attention,

but make it memorable, and effective but also it

must be mutually valuable.

build relationships: partners, influencers, press.

build relationships: partners, influencers, press.

evangelistWOM marketing

unique UVP

identify influencers

seek out relevant

press

biz dev opportunities

handshake hustle

tool for seeking out these influencers: http://followerwonk.com/

Educate.

create, seed & grow an amazing community.

create, seed & grow an amazing community.

• customer communities• educational forums• industry conferences• meetups, events, etc.

solidify, spread, and evolve your company’s mission.

solidify, spread, and evolve your company’s mission.

Shape & Evolve

Share

Collect Feedback

Internal Evangelism

Iterate

be the customer’s voice & provide feedback.

be the customer’s voice & provide feedback.

Customers

Brand Sentiment

Product Suggestions

Industry shifts

Competitive analysis

build awareness through company wide infrastructure.

build awareness through company wide infrastructure.

Reporting Out Education Accessible Data

push hard on brand monitoring & become a gauge.

push hard on brand monitoring & become a gauge.

…and everything else that sounds like a good idea.

that’s a lot…and you need to do that on top of your job.

that’s what separates the great from the good.

there’s a lot of challenges.

Resources Proof Staffing Silos Consistency Follow Through

so you need to do all the things.

Build relationships.Seek out influencers.Create a community.

Be responsive.Evolve your story.

Be the customers voice.Provide feedback.

Set up company wide infrastructure.Monitor brandLook forward.

Push the conversation further.Be unique.

Be engagingExude passion for what you are doing.

and that’s what we are good at…creating change.

Thank You!

Joanna LordVP of Growth Marketing

SEOmoz@joannalord