Why do we love our data to be protected?

DIGITAL DAY 2016Małgorzata Jankowska – BlankHead of Legal Department

www.gemius.com

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DIRECTIVE 95/46/EC

1990 1995 2000 2005

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REALITY HAS CHANGED

Online shopping

Big Data

Smartphones

Marketing

RegulationsCloudcomputing

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NO

DO YOU WANT TO BE TRACKED?

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GENERAL DATA PROTECTION REGULATION 2016/679

General Data Protection Regulation

May 25 2018

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NEW DEFINITION OF PERSONAL DATA

Cookies IP Adresses Unique IDs others

From 2018 the online market will process online identifiers as personal data.

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PSEUDONYMOUS DATA

Pseudonymous DataPersonal Data

Still have to protect them

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PROFILING

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Privacy by Design!

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PROCESSORS

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REGULATION

EXTRATERRITORIAL

ONE STOP SHOP

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WE LOVE OUR DATA TO BE PROTECTED

= WE WANT TO BUILD TRUST IN THE ONLINE INDUSTRY

Thank you!

malgorzata.jankowska@gemius.com

And please do contact your lawyers for details

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Gemius SA18 B Postępu Street

02-676 Warsaw

www.gemius.com