• First Woman in Science and Technology

• Entrepreneur of the year EMEA

• Awarded by Blackberry for advancing women in technology

Reading Room…

• 180 staff in 4 countries

• European Gold marketing award winners

• Forrester rated – top digital branding

• Marketing – marketing directors favourite digital agency

Agenda

The context of social media and the Internet

Where we are now

Looking to the future

Welcome to the revolution

The Cluetrain Manifesto

• A powerful global conversation has begun.

• Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter -and getting smarter faster than most companies.

• The original browser

So why is this channel so different?

• We are used to broadcast, this is narrowcast

• We are used to push, this is pull

• This is not controlled by big businesses – it’s controlled by users

The current landscape

United breaks guitars

http://www.screentweet.com/0LrjGFg

• What do you do when an airline breaks your Taylor guitar?

• Ask for compensation

• When that fails – write a best selling song and release it on YouTube

• Cost in lost business to United Airlines estimated to be $180 million

Million Dollar Memo

• Follow up to best job in the world campaign

• Tourism Queensland – view, like, share

• Think Big QLD

Queensland floods

• Queensland Police Service

• 165,000 Facebook fans

• 11,000 Twitter followers

• Real time news / storm updates

• Reconnecting people

• Community support – volunteering, food, accommodation, clothing, fundraising

We are starting to understandyou can start a conversation,

but you can’t control it

Anahi

Mr Splashy Pants

5% - 70%

Singapore elections

Prime Minister Lee Hsien Loong described the impact of social media on the election results as:

“A distinct shift in our political landscape”

Singapore elections

• Emergence of social media in a society in transition. 

• “Democratization of all voices” – Kelly Choo, Brandtology

• Nicole Seah – iconic name of elections

• Most searched name / word on Yahoo Singapore search engine during the elections. 

• Receiving 97,000 “likes” on Facebook

Singapore Idol

Social Media in Action

Wikileaks

Anonymous Hacktivists

Egyptian uprising

“We use Facebook to schedule the protests,

Twitter to coordinate,

and YouTube to tell the world.“ Cairo activist

The future

• Broadcast to narrowcast – Facebook advertising

Personalisation

Geo Location

Mobile

The cloud

Gamification

http://www.youtube.com/watch?v=yr-kKEylrJ8&feature=related

“Everything has changed” Apple

A new generation of devices

Complexity

Long live the Internet

The distinction between the two

The web is dead

Personalisation – minority report – http://bit.ly/cI0BNv

Augmented reality

CMS becomes GIMS

UX becomes UIX

Measurement becomes Value Analysis

And then

Thank you

web: readingroomsingapore.com.sg

email: info@readingroomsingapore.com.sg

twitter: @ReadingRoomSG

tel: +65 3106 2050

Reading Room Pte. Ltd.

29A-30A Duxton Hill

Singapore 089494

Living it