Digital Conversations - Margaret Manning - The Future of the Internet - Beyond Social Media
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Reading Room's CEO Margaret Manning's presentation on The Future of the Internet - Beyond Social Media, at Reading Room Singapore's Digital Conversations evening, June 2011.
Transcript of Digital Conversations - Margaret Manning - The Future of the Internet - Beyond Social Media
• First Woman in Science and Technology
• Entrepreneur of the year EMEA
• Awarded by Blackberry for advancing women in technology
Reading Room…
• 180 staff in 4 countries
• European Gold marketing award winners
• Forrester rated – top digital branding
• Marketing – marketing directors favourite digital agency
Agenda
The context of social media and the Internet
Where we are now
Looking to the future
Welcome to the revolution
The Cluetrain Manifesto
• A powerful global conversation has begun.
• Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter -and getting smarter faster than most companies.
• The original browser
So why is this channel so different?
• We are used to broadcast, this is narrowcast
• We are used to push, this is pull
• This is not controlled by big businesses – it’s controlled by users
The current landscape
United breaks guitars
http://www.screentweet.com/0LrjGFg
• What do you do when an airline breaks your Taylor guitar?
• Ask for compensation
• When that fails – write a best selling song and release it on YouTube
• Cost in lost business to United Airlines estimated to be $180 million
Million Dollar Memo
• Follow up to best job in the world campaign
• Tourism Queensland – view, like, share
• Think Big QLD
Queensland floods
• Queensland Police Service
• 165,000 Facebook fans
• 11,000 Twitter followers
• Real time news / storm updates
• Reconnecting people
• Community support – volunteering, food, accommodation, clothing, fundraising
We are starting to understandyou can start a conversation,
but you can’t control it
Anahi
Mr Splashy Pants
5% - 70%
Singapore elections
Prime Minister Lee Hsien Loong described the impact of social media on the election results as:
“A distinct shift in our political landscape”
Singapore elections
• Emergence of social media in a society in transition.
• “Democratization of all voices” – Kelly Choo, Brandtology
• Nicole Seah – iconic name of elections
• Most searched name / word on Yahoo Singapore search engine during the elections.
• Receiving 97,000 “likes” on Facebook
Singapore Idol
Social Media in Action
Wikileaks
Anonymous Hacktivists
Egyptian uprising
“We use Facebook to schedule the protests,
Twitter to coordinate,
and YouTube to tell the world.“ Cairo activist
The future
• Broadcast to narrowcast – Facebook advertising
Personalisation
Geo Location
Mobile
The cloud
Gamification
http://www.youtube.com/watch?v=yr-kKEylrJ8&feature=related
“Everything has changed” Apple
A new generation of devices
Complexity
Long live the Internet
The distinction between the two
The web is dead
CMS becomes GIMS
UX becomes UIX
Measurement becomes Value Analysis
And then
Thank you
web: readingroomsingapore.com.sg
email: [email protected]
twitter: @ReadingRoomSG
tel: +65 3106 2050
Reading Room Pte. Ltd.
29A-30A Duxton Hill
Singapore 089494
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