Digital Branding and Promotion: Brave New World. Case Study.

Post on 25-Dec-2015

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Transcript of Digital Branding and Promotion: Brave New World. Case Study.

Digital Branding and Promotion:

Brave New WorldBrave New World

Case Study

The Case for an Essential Community Asset

KVIE 6 SacramentoKVIE 6 Sacramento

Brochure

We’re about to change the way you watch TV

Valley Public TV DTVValley Public TV DTV

Television’s digital future has arrived

Wisconsin Public TelevisionWisconsin Public Television

Imagine

KETC/9 St. LouisKETC/9 St. Louis

Making connections in the digital age

WFYI TV 20WFYI TV 20

Butler U., Central IndianaButler U., Central Indiana

Expanding the View

South Carolina ETVSouth Carolina ETV

Reach proficiency with KET

KET, The Kentucky NetworkKET, The Kentucky Network

Q & A

Digital Q & A

WFYI TV 20WFYI TV 20

Butler University, Central INButler University, Central IN

Program Guide

Insert with schedule and HDTV listings

KETV St. LouisKETV St. Louis

KAET Is On a Digital Journey -- Guide Insert

KAET KAET PhoenixPhoenix

Four Channels, More Choices

KET, The Kentucky NetworkKET, The Kentucky Network

Advertising

Four Channels, More Choices

KET, The Kentucky NetworkKET, The Kentucky Network

Direct Mail

News from the digital frontier

KAET PhoenixKAET Phoenix

Newsletter

The DTV Signal

SCETVSCETV

Electronic/WEB

Other:

Word magnets - KETWord magnets - KET South Carolina statehouse South Carolina statehouse

eventevent Phoenix Art Museum eventPhoenix Art Museum event Retail exposureRetail exposure

Broadcast:

KVIE KVIE KET – Four Channels, More KET – Four Channels, More

ChoicesChoices