Digital Branding and Promotion: Brave New World. Case Study.

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Digital Branding and Promotion: Brave New World Brave New World

Transcript of Digital Branding and Promotion: Brave New World. Case Study.

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Digital Branding and Promotion:

Brave New WorldBrave New World

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Case Study

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The Case for an Essential Community Asset

KVIE 6 SacramentoKVIE 6 Sacramento

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Brochure

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We’re about to change the way you watch TV

Valley Public TV DTVValley Public TV DTV

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Television’s digital future has arrived

Wisconsin Public TelevisionWisconsin Public Television

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Imagine

KETC/9 St. LouisKETC/9 St. Louis

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Making connections in the digital age

WFYI TV 20WFYI TV 20

Butler U., Central IndianaButler U., Central Indiana

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Expanding the View

South Carolina ETVSouth Carolina ETV

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Reach proficiency with KET

KET, The Kentucky NetworkKET, The Kentucky Network

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Q & A

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Digital Q & A

WFYI TV 20WFYI TV 20

Butler University, Central INButler University, Central IN

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Program Guide

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Insert with schedule and HDTV listings

KETV St. LouisKETV St. Louis

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KAET Is On a Digital Journey -- Guide Insert

KAET KAET PhoenixPhoenix

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Four Channels, More Choices

KET, The Kentucky NetworkKET, The Kentucky Network

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Advertising

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Four Channels, More Choices

KET, The Kentucky NetworkKET, The Kentucky Network

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Direct Mail

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News from the digital frontier

KAET PhoenixKAET Phoenix

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Newsletter

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The DTV Signal

SCETVSCETV

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Electronic/WEB

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Other:

Word magnets - KETWord magnets - KET South Carolina statehouse South Carolina statehouse

eventevent Phoenix Art Museum eventPhoenix Art Museum event Retail exposureRetail exposure

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Broadcast:

KVIE KVIE KET – Four Channels, More KET – Four Channels, More

ChoicesChoices