Digital Ads: Are They Creepy or Useful?

Bloomberg-DigitalAdvertising

17.26% 101

23.93% 140

18.29% 107

11.97% 70

3.42% 20

25.13% 147

Q1Whenyouaccessappsonyourmobilephone,hownoticeableistheadvertising

beingpresentedtoyou?Answered:585 Skipped:0

Extremelynoticeable

Quitenoticeable

Moderatelynoticeable

Slightlynoticeable

Notnoticeableatall

Idon’townaphonethatcanaccesstheInternet

Total 585

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeable

Idon’townaphonethatcanaccess...

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

14.29% 62

26.27% 114

29.03% 126

22.35% 97

8.06% 35

Q2WhenyouaccesstheInternetviayourmobilephone’sbrowser,hownoticeableis

theadvertisingbeingpresentedtoyou?Answered:434 Skipped:151

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeableatall

Total 434

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeable

0% 20% 40% 60% 80% 100%

8.97% 52

15.86% 92

17.41% 101

10.52% 61

1.90% 11

45.34% 263

Q3WhenyouaccesstheInternetonatablet,hownoticeableistheadvertising

beingpresentedtoyou?Answered:580 Skipped:5

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeableatall

Idon’tusetablets

Total 580

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeable

Idon’tusetablets

0% 20% 40% 60% 80% 100%

19.94% 63

30.70% 97

30.38% 96

15.82% 50

3.16% 10

Q4Whenyouaccessappsonatablet,hownoticeableistheadvertisingbeing

presentedtoyou?Answered:316 Skipped:269

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeableatall

Total 316

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeable

0% 20% 40% 60% 80% 100%

22.18% 126

30.81% 175

23.94% 136

17.43% 99

5.63% 32

Q5WhenyouaccesstheInternetonadesktoporlaptopcomputer,hownoticeableistheadvertisingbeingpresentedtoyou?

Answered:568 Skipped:17

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeableatall

Total 568

Extremelynoticeable

Quitenoticeable

Slightlynoticeable

Notnoticeable

0% 20% 40% 60% 80% 100%

19.19% 109

0.35% 2

0.70% 4

5.63% 32

19.72% 112

9.51% 54

1.76% 10

9.86% 56

14.44% 82

9.33% 53

9.51% 54

Q6WhenaccessingtheInternet,onwhichonlineserviceareadsthemostnoticeable?

Facebook

Twitter

Websearchengines(e.g.,Google,Bing)

Onnewswebsites(e.g.USAToday,NewYorkTimes)

Onreviewwebsites(e.g.Yelp)

Onshoppingwebsites(e.g.Amazon,eBay)

Streamingvideoservices(e.g.Hulu,Netflix,YouTube)

Streamingmusicservices(e.g.Pandora,Spotify)

Noneoftheabove

Total 568

Facebook

Twitter

Websearchengines(e.g.,...

Onnewswebsites

(e.g.USA...

Onreviewwebsites

(e.g.Yelp)

Onshoppingwebsites

(e.g....

Streamingvideo

services...

Streamingmusic

services...

Noneoftheabove

0% 20% 40% 60% 80% 100%

16.20% 92

0.35% 2

0.88% 5

10.74% 61

14.08% 80

7.22% 41

1.41% 8

8.80% 50

10.04% 57

4.58% 26

25.70% 146

Q7Overthepast3months,onwhichonlineservicehaveyouspentthemosttime

consuming(actuallyreadingorviewing)ads?

Facebook

Twitter

Noneoftheabove

Total 568

Facebook

Twitter

Onnewswebsites

(e.g.USA...

Onreviewwebsites

(e.g.Yelp)

Onshoppingwebsites

(e.g....

Streamingvideo

services...

Streamingmusic

services...

Noneoftheabove

0% 20% 40% 60% 80% 100%

10.92% 62

0.70% 4

1.23% 7

5.63% 32

13.20% 75

2.82% 16

1.23% 7

14.08% 80

3.70% 21

1.23% 7

45.25% 257

Q8Overthepast3months,onwhichonlineservicewereyoumostlikelytoclickanad?

Facebook

Twitter

Streamingmusicservices(e.g.Pandora,Grooveshark)

Noneoftheabove

Total 568

Facebook

Twitter

Onnewswebsites

(e.g.USA...

Onreviewwebsites

(e.g.Yelp)

Onshoppingwebsites

(e.g....

Streamingvideo

services...

Streamingmusic

services...

Noneoftheabove

0% 20% 40% 60% 80% 100%

80.46% 453

15.45% 87

4.09% 23

Q9Wereyouawareofthispracticeofusingsearchhistoryandgeographiclocationto

sendtargetedadstoInternetusers?Answered:563 Skipped:22

Idon’tknow

Total 563

Idon’tknow

0% 20% 40% 60% 80% 100%

28.06% 158

0.53% 3

13.14% 74

18.47% 104

2.84% 16

15.45% 87

3.37% 19

2.49% 14

15.10% 85

Q10Overthepast3months,onwhichonlineservicedidyoumostnoticeadsthatseemedtobespecificallytargetedtowards

you?Answered:563 Skipped:22

Facebook

Twitter

Noneoftheabove

Total 563

Facebook

Twitter

Onnewswebsites

(e.g.USA...

Onreviewwebsites

(e.g.Yelp)

Onshoppingwebsites

(e.g....

Streamingvideo

services...

Streamingmusic

services...

Noneoftheabove

0% 20% 40% 60% 80% 100%

2.13% 12

14.92% 84

20.60% 116

19.54% 110

42.81% 241

Q1111.Howcomfortableareyouseeingtheseadsthataretargetedtoyou?

Extremelycomfortable

Quitecomfortable

Somewhatcomfortable

Slightlycomfortable

Notatallcomfortable

Total 563

Extremelycomfortable

Quitecomfortable

Somewhatcomfortable

Slightlycomfortable

Notatallcomfortable

0% 20% 40% 60% 80% 100%

52.40% 295

41.39% 233

6.22% 35

Q12Haveyouevertakenanyactionstopreventonlineadvertisersfromusingyour

personaldatatotargetadstoyou(e.g.clearingcacheorcookies)?

Idon’tknow

Total 563

Idon’tknow

0% 20% 40% 60% 80% 100%

32.15% 181

67.85% 382

Q13Doyouknowhowtopreventonlineadvertisersfromusingyourpersonaldata

totargetadstoyou?Answered:563 Skipped:22

Total 563

0% 20% 40% 60% 80% 100%

16.79% 93

11.01% 61

38.99% 216

7.76% 43

3.61% 20

7.76% 43

3.07% 17

5.23% 29

5.78% 32

Q14Inyouropinion,whattypeofadismostnoticeabletoyou?

Videos

Bannerads

Pop-upads

Adsembeddedwithinawebsitepage

Adswithinasocialnetworkingnewsfeed/stream

Adsplacedtothesideofasocialnetworkingnewsfeed/stream

AdsplacedwithinInternetsearches

AdsplacedtothesideofInternetsearches

Noneoftheabove

Total 554

Videos

Bannerads

Pop-upads

Adsembedded

withinawebsitepageAdswithina

socialnetworking...

Adsplacedtotheside

ofasocial...

Adsplacedwithin

Internet...

Adsplacedtotheside

ofInternet...

Noneoftheabove

0% 20% 40% 60% 80% 100%

15.52% 86

5.96% 33

63.36% 351

4.51% 25

3.97% 22

1.44% 8

1.08% 6

3.07% 17

Q15Inyouropinion,whattypeofadismostannoyingtoyou?Answered:554 Skipped:31

Videos

Bannerads

Pop-upads

Adsembeddedwithinawebsitepage

Adswithinasocialnetworkingnewsfeed/stream

Adsplacedtothesideofasocialnetworkingnewsfeed/stream

AdsplacedwithinInternetsearches

AdsplacedtothesideofInternetsearches

Noneoftheabove

Total 554

Videos

Bannerads

Pop-upads

Adsembedded

withinawebsitepageAdswithina

socialnetworking...

Adsplacedtotheside

ofasocial...

Adsplacedwithin

Internet...

Adsplacedtotheside

ofInternet...

Noneoftheabove

0% 20% 40% 60% 80% 100%

42.78% 237

19.49% 108

8.66% 48

20.58% 114

8.48% 47

Q16Ingeneral,whenaccessingwebsites,onwhichdevicedoyouthinkadsaremore

noticeabletoyou?Answered:554 Skipped:31

Adsaremorenoticeablewhenbrowsingwebsitesonadesktop

Adsaremorenoticeablewhenbrowsingwebsitesonamobilephone

Adsaremorenoticeablewhenbrowsingwebsitesonatablet

Adsareequallynoticeablewhenbrowsingwebsitesonalloftheabove

Idon’tnoticeadswhenbrowsingwebsites

Total 554

Adsaremorenoticeable

when...

Adsareequally

noticeable...

Idon’tnoticeads

when...

0% 20% 40% 60% 80% 100%

39.71% 220

14.26% 79

5.78% 32

19.31% 107

20.94% 116

Q17Ingeneral,whenaccessingsocialnetworkingsites,onwhichdevicedoyou

thinkadsaremorenoticeabletoyou?Answered:554 Skipped:31

Adsaremorenoticeablewhenusingsocialnetworkingsitesonadesktop

Adsaremorenoticeablewhenusingsocialnetworkingsitesonamobilephone

Adsaremorenoticeablewhenusingsocialnetworkingsitesonatablet

Adsareequallynoticeablewhenusingsocialnetworkingsitesonalloftheabove

Idon’tnoticeadswhenusingsocialnetworkingsites

Total 554

whenusing...

Adsareequally

noticeable...

Idon’tnoticeads

whenusing...

0% 20% 40% 60% 80% 100%

5.60% 31

3.79% 21

38.09% 211

5.42% 30

47.11% 261

Q18Inthepast,onwhatdevicedidyouclickonadsthemost?Answered:554 Skipped:31

Mobilephone

Tablet

Desktop

I’mequallylikelytoclickanadonanyoftheabove

Ineverclickonads

Total 554

Mobilephone

Tablet

Desktop

I’mequallylikelyto

clickanad...

Ineverclickonads

0% 20% 40% 60% 80% 100%

15.52% 86

7.94% 44

20.40% 113

13.00% 72

32.31% 179

16.79% 93

46.57% 258

Q19Howhaveadsimpactedyouronlinebehavior?Checkallthatapply.

I’vedeletedonlinesocialnetworkingaccountsbecauseoftoomanyads.

I’vedeletedonlinesocialnetworkingaccountsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.

I’vedeletedemailaccountsbecauseoftoomanyads.

I’vedeletedemailaccountsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.

I’vedeletedmobileappsbecauseoftoomanyads.

I’vedeletedmobileappsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.

Adshavenotimpactedmybehavior

TotalRespondents:554

I’vedeletedonline

social...

I’vedeletedonline

social...

I’vedeletedemail

accounts...

I’vedeletedemail

accounts...

I’vedeletedmobileappsbecauseof...

Adshavenotimpactedmy

behavior

0% 20% 40% 60% 80% 100%

25.45% 140

20.55% 113

30% 165

19.45% 107

4.55% 25

Q20Ingeneral,howbothersomeisadvertisingwhenusingtheInternetona

desktoporlaptop?Answered:550 Skipped:35

Extremelybothersome

Quitebothersome

Moderatelybothersome

Slightlybothersome

Notatallbothersome

Total 550

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

0% 20% 40% 60% 80% 100%

32% 176

18.55% 102

18.36% 101

12.73% 70

18.36% 101

Q21Ingeneral,howbothersomeisadvertisingwhenusingtheInternetonyour

mobilephone?Answered:550 Skipped:35

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

Total 550

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

0% 20% 40% 60% 80% 100%

24.18% 133

20.55% 113

19.64% 108

10.36% 57

25.27% 139

Q22Ingeneral,howbothersomeisadvertisingwhenusingtheInternetonyour

tablet?Answered:550 Skipped:35

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

Total 550

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

0% 20% 40% 60% 80% 100%

36% 198

18.36% 101

14.55% 80

11.09% 61

20% 110

Q23Ingeneral,howbothersomeisadvertisingwhenusingappsonyour

mobilephone?Answered:550 Skipped:35

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

Total 550

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

0% 20% 40% 60% 80% 100%

27.27% 150

18.91% 104

18.73% 103

9.27% 51

25.82% 142

Q24Ingeneral,howbothersomeisadvertisingwhenusingappsonyour

tablet?Answered:550 Skipped:35

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

Total 550

Extremelybothersome

Quitebothersome

Slightlybothersome

Notatallbothersome

0% 20% 40% 60% 80% 100%

2.37% 13

5.29% 29

10.04% 55

22.08% 121

60.22% 330

Q25WhatisthelikelihoodyouwouldpayafeetobrowsetheInternetwithoutbeing

subjectedtoads?Answered:548 Skipped:37

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

Total 548

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%

2.19% 12

2.55% 14

8.03% 44

11.31% 62

75.91% 416

Q26Whatisthelikelihoodyouwouldpayafeetousesocialnetworkingsiteswithout

beingsubjectedtoads?Answered:548 Skipped:37

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

Total 548

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%

23.91% 131

14.05% 77

20.26% 111

18.43% 101

23.36% 128

Q27Towhatdegreedoyoufindadsthatareveryspecifictoyourpersonalinterests

creepy?Answered:548 Skipped:37

Extremelycreepy

Quitecreepy

Moderatelycreepy

Slightlycreepy

Notatallcreepy

Total 548

Extremelycreepy

Quitecreepy

Moderatelycreepy

Slightlycreepy

Notatallcreepy

0% 20% 40% 60% 80% 100%

49.27% 270

50.73% 278

Q28GenderAnswered:548 Skipped:37

Female

Total 548

Female

0% 20% 40% 60% 80% 100%

23.18% 127

23.54% 129

27.01% 148

26.28% 144

Q29AgeAnswered:548 Skipped:37

Total 548

0% 20% 40% 60% 80% 100%

24.28% 126

15.99% 83

27.94% 145

17.34% 90

14.45% 75

Q30HouseholdIncomeAnswered:519 Skipped:66

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

Total 519

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

0% 20% 40% 60% 80% 100%

0.73% 4

8.21% 45

31.93% 175

34.49% 189

24.64% 135

Q31EducationAnswered:548 Skipped:37

Lessthanhighschooldegree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

Total 548

Lessthanhighschool

degree

Highschooldegree

Somecollege

Associateorbachelor

degree

Graduatedegree

0% 20% 40% 60% 80% 100%

8.49% 46

10.52% 57

18.08% 98

6.83% 37

15.87% 86

4.06% 22

7.38% 40

9.23% 50

19.56% 106

Q32Location(CensusRegion)Answered:542 Skipped:43

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific

Total 542

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific

0% 20% 40% 60% 80% 100%

Digital Ads: Are They Creepy or Useful?

Technology

Transcript of Digital Ads: Are They Creepy or Useful?

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