Post on 31-Jul-2015
Demand Generation The Working Cycle
@HitFirstBase facebook.com/HitFirstBaselinkedin.com/company/first-base-communications
www.hitfirstbase.cominfo@hitfirstbase.com
AuditCurrent Content
Social Media
Marketing Automation
StrategyInsight: understand your
customers
Inbound, content & marketing automation
Idea generation& PlanningFresh content ideas for inbound and outbound,
designed to engage prospects & clients
Lead & customer nurture
Delivery of content to move prospects through their buyer journey & nurture customer
relationships for up-sell & cross-sell
Program review
Asset creation
From infographics & video to blogs, whitepapers and
outbound emails
A/bTesting
Content driven demand
generation
ExecutionDelivery of content
through owned platforms
Media relations
Social media platform creation, calendar building, programming
& community management
Marketing Automation
Measurement & analysisReal time and post campaign analysis of result and recommendations for action