Deconstructing Advertising

Post on 13-Nov-2014

117 views 2 download

Tags:

Transcript of Deconstructing Advertising

Deconstructing Advertising

Many Americans already live branded lives: their clothing, personal grooming products,

automobiles, and even speech habits (vocabulary, phrasing, etc.) and dietary practices

are influenced heavily by what they see on television. How many times have I heard

"talk to the hand," "take it to the next level," and "been there, done that, got the t-shirt,"

all of which appear to be the common tongue of talk show hosts like Oprah, etc?

“Teen Cool”

It’s clear that name recognition is not on the decline. In the new study, McDonald’s ranked second for name recognition, just behind Coca-Cola, yet plunged to #32 when ranked according to likeability. Disney and Pepsi suffered the same fate, placing #9 and #3 for recognition, respectively, yet not even breaking the top twenty for likeability.

Fashion

Tobacco

Alcohol

Food

Are You Buying Food From A Tobacco Company?

Inspirational Posters

Miscellaneous