The skyline of the poster says ‘Based on a true story’ which adds to the fear of the film as it is believable and feels real. It also says this in a shot in the trailer so it reminds people of this fact. It is also written in capitals to make it stand out and is placed against a contrasting background to help this.

The title of the film is written, again, in capitals to draw attention to it. It is also smeared to make it look old and worn almost mimicking the features of the strange box seen in the trailer. It looks like an old movie film where burns and fades would appear in the film reel that would project onto a screen, showing that the possession itself is ancient and has been around for many years.The tagline of ‘Darkness Lives Inside’ creates an Enigma and gives an inkling to the idea that the darkness, or the possession, is actually living inside. It is also in separate shots in the trailer, showing that this is one of the main phrases that they are using to market the film.

The date is written among all of the credits in the poster. This is written in red to highlight this from the rest of the text and it also connotes blood. It is written inside the rest of the text, which goes with the tagline and shows that the darkness lives inside.

The main image of the hand appearing from this girls mouth matches the tagline that the darkness lives inside. It also matches shots in the trailer where a hand emerges from inside the young girls mouth and also her fathers.

The overall colour scheme of the poster is very simple colours. Black and white are mainly used and the lighting focuses on the face and the top of the poster, whereas the bottom of the poster is dark. The girls clothing is highlighted in green, which suggests that she has been admitted to a hospital as green is the colour of the gowns and, when compared to the trailer, this is where we see the girl towards the end. The skin contrasts as the girl has a smooth, white face, whereas the hand is covered in scars and dirt. The hand also appears to be old, which matches the idea that the possession is an ancient force that has lived for centuries.

The overall colour scheme of the poster is black and white. The background is black and draws attention to the main image that a=has been highlighted with lighting. The rest of the text is written in white to contrast with the background.

The skyline is a quote from a news reporter, showing that he has an interest in the film and and has given Crowley a high status of honor.

Hatchet is written in a bold font in capitals and resembles the shape of an actual hatchet. The sharp edges look similar to the edges of the hatchet blade. The tagline of ‘Old school American horror’ shows that it aims to be as good as old horrors and not be like the modern horrors that we see that fail to entertain us. When watching the trailer I found that the entire film is made to look like an old horror film. The costume and effects are similar to those in 1970s films and the fake blood is made to look extremely fake like it did decades ago. I think they have done this as many people prefer old horrors to new, so instead of creating a new film that looks new they have decided to create a new film in the style of an old one.

The main image is of a hatchet, which shows that the story of the film is likely to involve murders with a hatchet. It is also the name of title of the film so it helps people understand what a hatchet is.

The lighting reflects off the axe, which highlights it from the rest of the content. It also makes it seem more real and makes it clear that it is an axe or a hatchet.

The credits are written in small text and contain the logos of the creators. They are written small as they are not what attracts someone to a film, unless a big star is acting in it, but they would appear at the top of the poster.

The website is given so that people can look into the film further and find more information.The tagline ‘stay out of the swamp’ shows that the setting is in a swamp and that there is something dangerous within.This line is also said by a young child at the end of the film, which shows that this is a feature in their marketing campaigns and will be remembered by viewers and when they see other advertisements they will realise that they are part of the same film.