DECA The Competitive Events Program

Mr. MelzerArrowhead High School

2007 SOUTHEASTERN CAREER DEVELOPMENT

CONFERENCE

Saturday January 10, 2009Kettle Moraine High School

8:00 am – 6:00 PMCost $22.00 – You Pay $5.00 (store picks up the

rest)

ANAHEIM, CALIFORNIA

DISNEYLANDCALIFORNIA ADVENTURE

ANAHEIM ANGELSBEACHES

PURPOSES AND RATIONALE• DECA offers a comprehensive program of

competitive events based on the occupational goals of its student membership and on the activities of chapters in high schools .

• To contribute to the development of competencies needed for careers in marketing, merchandising, management, and entrepreneurship

PURPOSES AND RATONALE CONTINUED

• To provide opportunities for student and team recognition

• To motivate students to assume responsibility for self-improvement

• To assist students in acquiring a realistic self-concept through individual and team activities

SOUTHEASTERN WISCONSIN DECA CONFERENCE

• Schools Competing– Arrowhead– Brown Deer– Cedarberg– Elkhorn– Germantown– Greendale– Greenfield– Hartford– Oconomowoc– Port Washington– Racine Case

• Kenosha Tremper• Kettle Moraine• Mukwonago• Muskego• New Berlin Eisenhower• New Berlin West• Racine Horlick• Racine Park• South Milwaukee• Watertown• Waukesha North and West• Kenosha Bradford• West Allis and West Bend

• 36+ schools in attendance

ARROWHEAD DECA “CHAPTER OF THE YEAR”

• 2007 – 3rd Place / 36• 2006 – 3rd Place out of

36 schools• 2005 – 1ST Place out of

36 schools• 2004 – 3rd place• 2003 – 1st Place• 2002 – 1st Place• 2001 – 4th Place• 2000 – 3rd Place

COMPETITIVE SERIES EVENTS

• APPAREL & ACCESSORIES Marketing• FOOD MARKETING• HOSPITALITY SERVICES- TEAM• MARKETING MANAGEMENT/BUSINESS

SERVICES• RESTAURANT AND FOOD SERVICE

MANAGEMENT• ACCOUNTING APPLICATIONS• HOTEL MANAGEMENT & LODGING

MORE COMPETITIVE EVENTS

• QUICK SERVICE RESTAURANT• RETAIL MARKETING/MERCHANDISING• AUTOMOTIVE SERVICES MARKETING• SPORTS & ENTERTAINMENT MARKETING –

TEAM & INDIVIDUAL• TRAVEL & TOURISM MARKETING – TEAM• E-COMMERCE MARKETING – Team• BUSINESS LAW AND ETHICS – TEAM• BUYING & MERCHANDISING - TEAM

WHAT DO I DO AT DISTRICTS?

• One Marketing Math and Economics Test - 50 Questions

• One Series Marketing Test - General Marketing and Area

• Two 5-10 Minute Role Plays

TENTATIVE SCHEDULE• 8:00 Registration• 8:30 Series Orientation• 8:40 Math Event• 9:45-Noon Competitive

Events• Noon Lunch• 1:00-? Comedy Sports• DECA Dance• Movies• 3:30 Award

Ceremony

AWARDS• MEDALS TO TOP 5% IN

EACH EVENT• TROPHIES/PLAQUE TO TOP

FIVE IN EACH SERIES• TOP 16-20 FROM

ARROWHEAD ATTEND STATE (THREE DAYS TWO NIGHTS AT GRAND GENEVA RESORT IN LAKE GENEVA

• QUALIFY FOR NATIONALS IN ANAHEIM, CALIFORNIA IN LATE APRIL

BUSINESS SERVICES MARKETING MANAGEMENT

• SERVICE AND MANAGEMENT RELATED BUSINESS– FLORISTS– HAIR SALONS– LAWN CARE– COMPUTER REPAIR– CAR RENTALS– TUX RENTALS– OTHER

Increase sales in a slumping housing market

Develop a promotional plan for a new business idea

APPAREL & ACCESSORIES

• Role Play Events Related To Situations as an Employee of Apparel Related Business– Mens/Women's

Clothing Stores/Departments

– Jewelry and Accessories

APPAREL & ACCESSORIES

• ROLE PLAY RELATED TO BUSINESS SITUATIONS IN A MANAGEMENT POSITION

• Sell an apparel item and accessory

• Promotional plan for special event at apparel store

BUSINESS LAW AND ETHICS Team

• 2009 Topic – Pricing, Contracts, and Dealing with employee substance abuse with employee

• Business Law class recommended but not required

FOOD MARKETING

Develop a promotional plan at a grocery store regarding self-checkoutsMeet with vendor regarding a shipment of produce

INTERNET MARKETING

• INTERNET RELATED

• WEB PAGE DESIGN AND INTERNET SITE

• INTERNET CAPABILITIES

• Online Selling

RESTAURANT AND FOOD SERVICE MANAGEMENT

RESTAURANT AND FOOD SERVICE MANAGEMENT

Develop a restaurant to be housed within an existing business

Develop a plan to find employees and reduce turnover

RETAIL MERCHANDISING

RETAIL MERCHANDISING•Retail Merchandising Stores

•Electronic Stores

•Department Stores

•2009 Role Plays

• Promotional Plan for special event

• Conduct a sales presentation for a product & accessory you bring in

TRAVEL & TOURISM EVENT - TEAM

• TRAVEL INDUSTRY

• Travel Agencies – Festivals – Special Events Tourism Related Businesses

• 2009 TOPICS/ROLE PLAYS

•Develop a Press Release and deal with a problem in the travel/airline industry

•Develop a promotional plan for the tourism industry

HOSPITALITY SERVICES - TEAM

• HOSPITALITY INDUSTRY– HOTELS/MOTELS, BED

& BREAKFASTS, RESORTS, CONVENTIONS

• 2009 TOPICS & ROLE PLAYS– ADVERTISING AND

PRMOTIONS– DEVELOP A TRAINING

PROGRAM FOR EMPLOYEES

AUTOMOTIVE SERVICES MARKETING

2009 TOPICS FOR ROLE PLAYSDevelop a service bundle for an auto repair shop

DEVELOP A NEW SALES PRESENTATION FOR EMPLOYEES AT A CAR DEALERSHIP

ACCOUNTING APPLICATIONS

• Business’s Profit• Business Risk

Factors• Interpreting

Accounting Data• Payroll• Accounting Class

recommended but not required

SPORTS & ENTERTAINMENT MARKETING - TEAM

Why?

• Compete at Districts– Resume– Scholarships– Job Portfolio– Drop one test– 10 Extra Credit Points

• Compete at State– Grand Geneva Resort

• Lake Geneva Wisconsin

• Compete at Nationals