Post on 18-Jan-2015
description
Internet Marketing and Interactive Media Engineering
43053 Pemberton Square, Suite 120 - 127South Riding, VA 20152 800-483-1262
KME Internet Marketing is a boutique technical marketing and communications firm offering a full scope of services for interactive media promotion, integrated
online advertising and management of Internet digital assets.
We are:• Certified Systems Engineering Professionals• Program and Project Managers• Alumni of Global “Big 6” Professional Services Firms• Certified Google Adwords and Analytics Professionals• Certified Enterprise Information Architects and Content Managers• Professional, Technical Copywriters, Editors and SEO Specialists• Emmy Award-Winning Video Digital Media Producer• A virtual, scalable network of PR and Interactive Media partners
Principals
Kelly McLaughlan is the CEO of KME Internet Marketing, with over 15 years of IT Engineering, Online Marketing and Business Analytics Experience from companies including PricewaterhouseCoopers and Electronic Data Systems.
Ted McLaughlan is the Senior Technology, Security and
Marketing Advisor, with over 20 years Enterprise Information
Management, Architecture, and Interactive Media experience with
firms like Blackstone Technology Group, Accenture and EDS.
KME Internet Marketing offers a wide range of very current, informed expertise and professional services for small and large clients – delivering individual,
commercial, nonprofit and government solutions.
Core Services Include:
• Search Engine Optimization and Marketing (SEO/SEM)• Social Media Marketing and Profile Management• Email Marketing, Viral Marketing and CRM Management• Copywriting, Technical Editing, Article and Blog/Microblog Content• Pay-per-Click (PPC) Setup and Management• Website Design, Build, Hosting, Maintenance and Analytics• Multimedia Video Production and Marketing• Online Publisher and Network Advertising – Media Buys• Reputation Management• IT Investment and Digital Asset Management• Retargeting/Remarketing Services• Call Tracking Services• QRCodes, Mobile Applications, Print Media and Logos
Website Design & Development. We build websites that combine beautiful interactive design with intelligent technology. Before proceeding with the
website design, we listen carefully to your overall goals and use the information to make strategic recommendations.
• Web Survey
• Graphic/Web Design
• Content and Navigation Strategy
• Content Development
• Database Development
• Coding and Scripting
• Web-based Application Integration
• Social Network Integration
• Hosting
• Maintenance
Our Web Design Services Include:
Search Engine Optimization (SEO) refers to techniques that help your website, and ALL your digital assets on the web, rank higher and longer in search engine “organic”, trusted search results – this helps more people who are looking for
your product or service on the Internet find you, first!
Key Facets to Consider for Great SEO
•25% of Search Result success is driven by “on page” content, 75% by “off page” factors (like links, conversations, 3rd-party references)• Your keywords and phrases are your most important, critical asset – but have to be tested against competitors and matched to business goals• An integrated Plan and way to monitor/analyze/report success is critical• “On Page” factors to improve:
• Technical Performance and Website Structure, Metatags• Written Copy with Keywords, Highlighting, “Tagging”• Placement of External Objects, Images, Links
• “Off Page” factors:• Inbound Links from great sites, directories, articles, blogs• Social media links, references, bookmarks, mentions, comments• Optimized and distributed articles, pictures, videos, press releases
Pay-Per-Click (PPC) is a search engine marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its
site. This is a more interactive, results-oriented method compared to paying for just a banner ad on a Web page regardless if anyone clicks on it.
• PPC setup , monitoring, analyzing and reporting can be complex – KME is Google Adwords Certified
• PPC ads can be placed and managed on Google, Bing, Yahoo, AOL, LinkedIn, Facebook, YouTube, etc.
• PPC can result in highly-focused, highly relevant customer traffic and conversions - and be worth significant investment
• Competitive terms may cost many dollars per click
• PPC Campaigns can greatly enhance SEO results – especially for newer products and services
• PPC should be monitored very closely to avoid loss
Organic Results
PPC Advertising
Email Marketing is a form of direct marketing which utilizes email as a means of reaching out to consumers with personalized, relevant, dynamic messages.
E-mail marketing is reported as second only to search marketing as the most effective online marketing tactic.
• Exact Return on Investment Can be Tracked• Allow You to Respond Automatically to Important Consumer Events• Easy to Segment Promotions to Specific Groups of Customers or Prospects• Results are Virtually Instantaneous
eNewsletters ~ Loyalty-builders• Enhance Relationships• Encourage Customer Loyalty and Repeat Business
eMail Campaigns ~ Business-builders• Helps in acquiring new customers• Convinces current customers to purchase something immediately
Key Facts to Consider
Social Media Marketing employs tactics to create content that attracts attention, generates online conversations, and encourages readers to share it. The message spreads from person-to-person and truly resonates because it’s
coming from a trusted source, rather than the company itself.
• Inexpensive platform for implementing meaningful communications campaigns• Allows you to:
• Repurpose content• Managing your reputation online• Increase your brand awareness• Facilitate conversations with your customers and prospects• Receive direct feedback from your customers and prospects
• Most Popular Platforms:• Blogs• Facebook• Twitter• LinkedIn• YouTube
Key Facts to Consider
Follow us on Twitter:
@kmeintmktg@loudoun
Our Clients range from large, international organizations to very small local stores and franchisees, from strategic partners to regional nonprofit and government organizations.
KME Internet Marketing offers two levels of service – Local and Enterprise. KME Local provides small to mid-sized businesses everything they need to dominate the online local or regional search engine results and social media conversations – with very reasonable
pricing and professional services. KME Enterprise provides world-class Interactive Marketing and IT Consulting for large organizations with many departments and digital
asset management processes, sophisticated integrated marketing campaigns, and requiring large volume advertising management.
Organization Size & Roles
Digital Content Object Types
Content Management Processes & Roles
Annual Enterprise IT SW Budget
Corporate Personas/Entities
Integrated Marketing Campaigns
Small Business Large Enterprise
KME - EnterpriseKME - Local• 1 Entity/Persona• < 5 Campaigns• < 100 employees• 1 approval process• HTML, Pics/Video• <50K IT SW Budget
Significant Enterprise Content Management, Integrated Marketing, Media, CommunicationsRequirementsAcross Departments
– Compare with Other DC Regional Media/Marketing Provider Types*
Y = Fully DeliversL = Limited OfferingsN = Not Evident
KME
ISP (i.e. Network
Solutions)
Directory (i.e. ReachLocal,
Yellowpages)
Product Vendors
(eCommerce, CMS)
Internet Application Providers
(Facebook, Twitter,
Foursquare, etc.)
Online Press Release/ Content
Syndication Services
Local Web Design/ Graphics
Shop
Local Newspaper
/ Blog
Traditionl Local
Broadcast Media (i.e. COX Cable)
Online Advertising
Network (Google,
Bing, AOL/Patch)
Offshore SEO
Providers
Online Media Producer,
(AOL, TBD.com,
Washington Post)
Traditional Advertising/ PR Firm (i.e.
Ogilvy)
Local PR
Service
Newbie Digital Marketing
Provider - i.e. Recent Grad, Affiliate, etc.
Traditional Management
Consulting Firm (Accenture,
IBM)
In-Person, Local, Dedicated Client Service
Y L L N N N Y L N N N N L Y L Y
Significant, Mature Interactive Marketing Industry and Technical Expertise
Y Y Y Y Y L N N L Y L Y Y N N Y
DC Regional Online Marketing Expertise
Y Y N N N N L Y N N N L L Y N N
SEO - Onsite (Your Site) Y Y N L N N L N N N Y N N L Y L
PPC Y Y L N L N N N N Y L L Y N L N
SEM/SEO - Offsite (Other Sites) Y L L N Y L N L N Y Y L N N Y L
Marketing Analytics Y Y L L Y Y L N L Y N Y Y N L Y
Online Advertisement Placement/Media Buying
Y N Y N Y N N Y L Y L Y Y Y L L
B2B Marketing/Research Y N N N N N L N L N N N Y N N Y
Social Media Management Y L N N N N L N N N N N Y Y Y Y
Social Media Marketing Y L N N Y L N N N Y N L Y L L L
Email Marketing Y Y N N N N L L N N N L Y Y L L
Online PR Y Y L N N Y L Y N N L Y Y Y L L
Online Articles/White Papers (For Marketing)
Y N N N N Y N N N N N L Y L L N
SEO for eCommerce Y Y N Y N N N N N N L N Y N N L
Local Search Visibility Y Y Y N Y L N L N Y N L L N L N
Budget-focused Pricing Y L N L L L Y L N L Y N N L Y N
IT Integration/Consulting Y N N L N N N N N N N N N N N Y
Integrated Marketing Y N N N N N N N N N N N Y N N Y
Project Management Y N N N N N N N N N N N Y L N Y
Creative Design/Branding Y N N N N N Y L Y L N L Y L L L
Multimedia Production Y N L N N N Y N Y N N Y Y N L Y
Mobile Marketing Y N N N N N N N N N N Y Y N N L
Website Development Y Y N N L N Y N L N Y N L N Y Y
Web Application Development Y N N N L N L N N N Y N L N L Y
Web Hosting/Management Y Y N L N N Y N Y N Y N N N L Y
Marketing, Advertising and Media Provider Types - Washington DC Area
• Based on KME Industry Observation and Evaluation - KME will contract with other Service Providers as Necessary
Contact KME Internet Marketing Today – for a free estimate or consultation for Marketing Services and
Engineering Strategy!
http://www.kmeinternetmarketing.com
800-483-1262
Twitter: @kmeintmktg