Interactive Marketing Hub
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Transcript of Interactive Marketing Hub
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AUDIENCEBUILDER
AUTOMATIONSTUDIO
SITESSOCIALMOBILEEMAIL
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Let’s face it: Consumers are in control of your brand. With thousands of Tweets, Facebook posts, and Google searches per second, you need a real and easy way to understand what they’re saying about your brand—not another report stacked on your desk.
ExactTarget’s Interactive Marketing Hub™ is the solution you’ve been waiting
for. One-of-a-kind within the industry, the Interactive Marketing Hub is a real-
time, multi-channel campaign planning and interaction platform that will help
you manage the thousands of conversations that are taking place about your
brand. No longer will you rely on siloed data, disjointed channels, and intuition
when making decisions. The Interactive Marketing Hub will provide you with
a single customer view across Email, Mobile, Social, and Sites and all other
integrated data, empowering you to make real-time marketing decisions
informed by real-time insights.
We’re convinced that marketers must first
understand who they’re talking to in order to develop
effective interactive marketing campaigns. From
quickly assessing the state of all current messages
to aggregating data from any source, you’ll operate
all interactive marketing within a single, intuitive
dashboard—where millions of data points transform
into meaningful customer interactions.
MAKE SMARTER DECISIONS USING REAL-TIME INSIGHT. The ExactTarget Interactive Marketing Hub™ will
revolutionize the way you communicate with your
customers. It provides real-time interactive campaign
management through:
CROSS-CHANNEL PLATFORM. More channels
shouldn’t mean more challenges. With data from
multiple locations stored directly in the Interactive
Marketing Hub, tracking conversations across
channels has never been easier.
INTEGRATED FRAMEWORK. You already have
plenty of data—now use it. Our integrated framework
allows you to pull data from any source, allowing you
to deliver more relevant customer communications.
COMMON VIEW OF CONSUMER. Consumers
interact with your brand in a variety of ways. With
the Interactive Marketing Hub, you can finally build
customer relationships by viewing each consumer as
an individual—not as a cluster of siloed interactions.
MARKETING AUTOMATION. In today’s fast-paced
digital world, you simply can’t do it all—and with the
Interactive Marketing Hub, you don’t have to. Our
marketing automation features allow you to do more
with less, making your job easier and your program
more sophisticated.
REAL-TIME CAPABILITIES. Consumers have access
to infinite amounts of instantaneous information—
much of it about your brand. Now, you can act on
real data, engage in real conversations, and make real
connections—all in real-time.
™
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The interactive marketing technology landscape needs a center…Managing disparate technologies not only drains resources but eventually becomes an obstacle to optimizing customer experiences and accountability.
—THE ROAD TO THE ONLINE MARKETING SUITE, Forrester Research Inc. (March 4, 2011)
“”
The central hub is the online marketing suite’s home for data, workflow, optimization, and integration. An effective hub facilitates expansion to accommodate additional channels, functionality, and advanced analytics.
—THE ROAD TO THE ONLINE MARKETING SUITE, Forrester Research Inc. (March 4, 2011)
“”
™
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Calendar Tool
Pulse Gadgets
Reports Tool
Channel Applications
[sold separately]
Recent Items Tool
Hub Applications
[sold separately]
Hub Tools
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As the industry’s one and only solution that offers marketers real-time insight into customer data and interactions, the Interactive Marketing Hub makes it easy to execute true real-time marketing. With elegantly-designed dashboards that make data easy to understand, you won’t have to hunt for information. The results are quick and informed marketing decisions that lead to increased ROI, loyalty, and long-lasting customer relationships.
ACHIEVE INSIGHT THROUGH:
CROSS-CHANNEL PLANNING AND MANAGEMENT: It can
be difficult to keep track of your previous, current, and future
campaigns—especially if this information is stored in different
locations. With the Interactive Marketing Hub Calendar, you can
plan and share one view of all marketing activities across the
organization, quickly spotting trends in strategy across channels.
Drill in by week, month, or quarter and deep-link into channels and
applications for immediate action.
REAL-TIME STATS WITH PULSE™: As the window into the real-
time web, these customizable gadgets provide you with a visual
cue of what’s happening right now. With a single glance, you’ll be
able to quickly assess the current state of all interactive messages,
conversations, and campaigns. View sends, clicks, opens,
conversions, subscriber growth, fans, followers, and campaign
performance results—in real time.
SINGLE RECORD FOR ALL INTERACTIONS WITH CONTACTS:
Finally—an easy-to-use tool that makes it possible to unsilo,
manage, and interact with your customer data. From Profile
Center, CRM, and third-party systems data to web analytics,
mobile interactions, and POS data, Contacts will allow you to
aggregate all interaction data about a single customer across all
channels. And with all your data in one place, you’ll be able to
deliver targeted, highly-relevant messages to your soon-to-be
loyal customers.
CONTINUALLY OPTIMIZE WITH REPORTS: How can you
improve your marketing programs if you don’t know how they’re
performing? Our parameter-driven reporting tools provide real-
time insights into cross-channel campaigns, allowing you to
drill down into channel-specific reports that will continuously
increase your ROI.
™
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In an era where real-time messages populate the web every millisecond,
you need a single platform to power all your digital communications.
The Interactive Marketing Hub is built upon the ExactTarget Fuel™
Platform, which is faster, more scalable, and more extensible than
any other. This powerful platform will ensure your communications are
managed with the speed and performance they deserve.
INCREASE POWER THROUGH:
MULTI-CHANNEL SUPPORT: Your consumers don’t isolate
channels. Why should you? With all interaction channels located
directly in the Interactive Marketing Hub, it’s easy to monitor and
track conversations about your brand in one combined stream.
From scheduling Facebook and Twitter updates to making
assignments for real-time responses, executing and aligning a
social strategy alongside an email or mobile campaign has never
been easier.
INTEGRATION FRAMEWORK: To effectively communicate
with your customers, you need to first understand them. Pulling
data from any source—CRM, POS, and web analytics—through
the most open, sophisticated framework available is your key to
understanding your customers and delivering messages that
resonate. The Interactive Marketing Hub offers more than 50
integrations, and a flexible REST and web services API to pull in
any data.
SINGLE SIGN-ON: Tired of juggling multiple providers, logins,
and passwords? With the Interactive Marketing Hub, you’ll
maintain one login that allows seamless access to all applications,
resulting in unsiloed, easy-to-understand marketing campaigns
and their performance.
THE FUEL™ PLATFORMThe Fuel Platform powers the applications and tools required to
manage all interactive marketing data and channels. As the most
robust and powerful in the industry, the Platform provides:
SPEED AND PERFORMANCE: Our speed and performance
make our platform the most responsive in the industry. Our
application processes more than 600 million rows of data per
minute, more than a million automated programs a month, and
real-time execution of complex, transactional messages. The
result? You’re able to execute near real-time sends.
SCALABILITY: Our ability to scale and grow with your business
means you’ll never have to worry about switching providers. With
the capacity to meet any demand—anticipated or not—we send
billions of messages a month, touching billions of subscribers via
segmentation daily.
RELIABILITY: With an average system up-time of 99.99%,
you’ll never have to worry about lost revenue due to maintenance
downtimes. Additionally, our geographically-distributed data
centers are equipped with reliable power, cooling, and network
infrastructure, with durability and tolerance to sustain F5 tornados.
EXTENSIBILITY: ExactTarget’s API is more flexible and robust than
any other. Developers can access data, content, and processes
through a variety of standard technologies including Web Services,
XML, and JavaScript to easily build and customize bi-directional
data transfers, triggered and automated programs, and custom
applications—resulting in millions of calls per day. And since our
Platform is built on top of leading technologies from Microsoft,
Cisco, Akamai, and HP, you never have to worry about downtime
or lost data. Even when major software releases occur, we don’t
require developers to update API endpoint in their code.
™
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GAIN CONTROL THROUGH:
AUTOMATED CAPABILITIES: There’s no sense in spending
precious time and resources executing the same tasks over and
over again—especially when automation tools from ExactTarget
make it easy to work smarter, not harder. From our Automated
Interaction Management capabilities to the newest Hub application,
Automation Studio (learn more on page 7), we offer a full suite of
tools to make your job easier. Now you can go beyond “set it and
forget it” functionality to develop simple or complex automations
and test for the utmost efficiency and success.
ROLES, PERMISSIONS, AND WORKGROUPS: With the
Interactive Marketing Hub’s collaboration, compliance, and patent-
pending sharing capabilities, you’ll be able to maintain control while
empowering end-users to share approved content, localize, and
personalize messages. These unique user-permission capabilities
provide you with the power to decide exactly how local channels
can access data and interact with subscribers—deepening
customer relationships through relevant, targeted communications.
CAMPAIGNS™: With Campaigns, you can build and share
a calendar that catalogs your tactics and concepts in the same
application where you create, approve, and send your messages.
You’ll be able to view all campaigns when in the field to analyze
the cadence and effectiveness of strategies, with tagging and color
coding to aid in the process.
CONFIGURATION: You have the control to configure the
Interactive Marketing Hub to work the way that you do. For
example, you can use the Pulse window to show the gadgets most
relevant to the marketing results you want to track. Additionally,
you can configure your Facebook Gadget to track your fans count
or configure your Twitter Gadget to track your followers count—as
they stand in real-time.
RECENT ITEMS AND MESSAGES: Understanding the
campaigns you’re executing in real time is essential. With Recent
Items and Messages, you can view, access, and immediately edit
campaign assets and data, and be notified by the system when
important events occur. Additionally, you can be notified when
tasks are assigned, approved, or completed.
Even in an environment where you can’t always control the conversations taking place about your brand, ExactTarget’s Interactive Marketing Hub gives you the tools you need to execute effective, real-time digital communications. And with an award-winning, highly-intuitive user interface—where a single, secure sign-in is all you need—being in control doesn’t have to be difficult. We put YOU back in the driver’s seat when it comes to content, data, campaigns, and reporting—regardless of your organization’s size, industry, or business challenge.
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The ExactTarget Interactive Marketing Hub replaces the worn
out ways of traditional campaign management software with
real-time customer insights, allowing you to act on real data,
engage in real conversations, and make real connections
across the web. You’ll be able to deliver relevant content that
compliments the uniqueness of each and every one of your
prospects and customers. And by centralizing these millions of
customer data points in a single location, you’ll finally gain back
some of the control you long ago ceded to the consumer.
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The central hub is the online marketing suite’s home for data, workflow, optimization, and integration. An effective hub facilitates expansion to accommodate additional channels, functionality, and advanced analytics.
—THE ROAD TO THE ONLINE MARKETING SUITE, Forrester Research Inc. (March 4, 2011)
“”
If you’re ready to optimize campaign performance and grow at your
own pace, the Interactive Marketing Hub will unlock the value of
your customer data to drive relevant, real-time communications—
regardless of channel. Sold separately or part of a comprehensive,
cross-channel solution, each application will provide you with
insight, power, and control over your digital communications.
AUDIENCE BUILDER: This real-time discovery and
segmentation engine with a drag-and-drop interface will
help you create, count, and manipulate data instantly,
based on multiple attributes across channels.
AUTOMATION STUDIO: Take “set it and forget it” to the
next level with the flexibility to define, manipulate, and
test your automations—from drag-n-drop messages
and data flows to integrations and batch-scripting.
COTWEET SOCIAL: Manually managing the social
media conversation through a consumer-designed
interface is no longer enough. From scheduling
Facebook and Twitter updates to making assignments for real-time
responses, executing and aligning a social strategy alongside an
email campaign has never been easier.
EXACTTARGET EMAIL: Named as “leader of the
pack” in the Q4 2009 Forrester Wave™: Email Marketing
Service Providers Report, ExactTarget is the industry
leader for highly-targeted, mission-critical, and fully-integrated
email solutions.
EXACTTARGET MOBILE: With SMS supported in
over 80 countries and an SMS API, ExactTarget Mobile
makes it easy to engage in an integrated, real-time
conversation with your on-the-go customers.
SITES: With ExactTarget Sites, it’s easy to create
branded landing pages and microsites to extend
your reach beyond traditional marketing channels.
Whether you’re trying to grow your list, increase online sales,
or advertise your one-time promotion, our intuitive sites
technology can help you build a cohesive, personalized online
experience for your customers.
™
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For more information and additional data sheets, call (866) 558.9634 or visit
www.exacttarget.com/hub
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www.ExactTarget.com/hub