The right SEO Tools for your company

Right Tools?

• For SEOs• For Marketers• Dev Team• The Boss• Other people managing SEO

budgets

Collect data

• Referrals • Search Terms • URL• and more…

Logfiles

What to do

• save info, keep history• use info• create rules• implement• track

SearchesInternal / External

What to do

Short Term• use searches• cherry pick• provide content

Long Term• attack the long tail

What to do with the

long tail?HELP YOUR SEO GUY

Provide more specific content

^\w+\s\w+\s\w+\s\w+(\s\w+)*$

(\?|&)(start)=([^&]*) + Filters + Advanced Segments

Get more out of you data

Provide CMS, Translation, Backend

What to do

• take long tail & analyze • split up keywords• create new sets of keyword groups• create new combinations • create new filters• create new categories

Example

alquiler seat mono volumen rojo para boda barcelona

I need/use• CMS, Backend, Something to play with• Apache Log• Analytics exports• Texts, phrases, patterns• Alchemy API• Excel Tables + Pivot Tables• Ideas• Good team