People Powered Prosperity David Boyle 9 July 2015 New Weather Institute/David Boyle.
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The right SEO Tools for your company
Right Tools?
• For SEOs• For Marketers• Dev Team• The Boss• Other people managing SEO
budgets
Collect data
• Referrals • Search Terms • URL• and more…
Logfiles
What to do
• save info, keep history• use info• create rules• implement• track
SearchesInternal / External
What to do
Short Term• use searches• cherry pick• provide content
Long Term• attack the long tail
What to do with the
long tail?HELP YOUR SEO GUY
Provide more specific content
^\w+\s\w+\s\w+\s\w+(\s\w+)*$
(\?|&)(start)=([^&]*) + Filters + Advanced Segments
Get more out of you data
Provide CMS, Translation, Backend
What to do
• take long tail & analyze • split up keywords• create new sets of keyword groups• create new combinations • create new filters• create new categories
Example
alquiler seat mono volumen rojo para boda barcelona
I need/use• CMS, Backend, Something to play with• Apache Log• Analytics exports• Texts, phrases, patterns• Alchemy API• Excel Tables + Pivot Tables• Ideas• Good team