Post on 17-May-2015
description
Data-Driven Marketing with the Bronto API
Damian Trzebunia (Che-BOON-ya)
Product Marketing Manager
August 16th, 2012
Bronto Webinars
blog.bronto.com
community.bronto.com
@bronto
Bronto Nation
www.bronto.com/bpd
Thank you for attending
Q&A
Recording
Topic Suggestions?
Michael.ballard@bronto.com
Housekeeping
Our Contest
Data-Driven Marketing with the Bronto API
Damian Trzebunia (Che-BOON-ya)
Product Marketing Manager
August 16th, 2012
Topics
The Business Case for Using the Bronto API
Sending Transactional Messages
Creating Cart Abandonment Campaigns
Tracking Conversions / Capturing Orders
Adding / Updating Contacts
Additional Resources
Questions
Why use the Bronto API?
It’s about data exchange!
You have rich data in your e-commerce system that can
be used to trigger highly targeted marketing campaigns
Bronto captures valuable contact and behavioral data,
which can help you understand your customers better
Why use the Bronto API?
About the Bronto API… for Developers
The Bronto API is a stateless SOAP API—This has implications for how you write your code!
Client libraries available to access SOAP in various languages—Java, PHP, Python, C#/ASP
WSDL specification: api.bronto.com/v4?wsdl
Consistent, Simple, Intuitive
Use Case #1: Transactional Messages
Open & click rates for transactional messages are exceptionally high
Sending timely & engaging transactional messages is an opportunity to create loyalty with buyers and to significantly increase conversions and revenue
Use Case #1: Transactional Messages
Description: Send order & shipping confirmations
through Bronto, via the API, instead of your e-commerce
system
BENEFITS:
Easily change the look and feel of your message without
having to involve your developer
Add cross- and up-sell offers to transactional messages
for more clicks and conversions
Measure performance and track metrics for promotional
and transactional messages alike
Gain maximum control of email deliverability
Bronto Transactional Message Example
Coming Soon: Transactional
Messages via SMS!
Relevant API Calls
addDeliveries
addContactEventcommunity.bronto.com/api/v4
community.bronto.com/api/v4
Use Case #2: Cart Abandonment
Cart abandonment rates have climbed to ~72%
Conversion rates for abandoned cart messages: ~20%
One Click’s abandoned cart messages convert 175% better than their average email sends
Only 13% of retailers send abandoned cart messages
Use Case #2: Cart Abandonment
Description: Trigger abandoned cart messages via
Bronto when a cart is abandoned in your e-commerce
system
BENEFITS:
Easily create designed-to-convert messages with the
WYSIWYG editor
Leverage drag-and-drop automation to map out
abandoned cart campaign workflows
Measure performance and track metrics
Gain maximum control of email deliverability
Abandoned Cart Campaign Example
Relevant API Calls
addDeliveries
addContactEventcommunity.bronto.com/api/v4
community.bronto.com/api/v4
Use Case #3: Conversion Tracking
Description: Bring conversion data into Bronto, including
order details, for highly targeted remarketing
BENEFITS:
Create segments based on purchase data, including
whether someone purchased or not, Order Amount,
Description, Total Revenue and Conversion Rate
Avoid the manual effort typically associated with
capturing conversion data
Segment on order conversion data, including Item ID
(across all deliveries)
Create a segment of contacts who bought a particular
product within the last 30 days
Capture and segment on more product attributes,
including Product Name and Product Category
Create a segment of VIP customers based on their total
spend within a specific product category
Coming Soon!
Use Case #4: Add or Update Contacts
Description: Add contacts to Bronto via the API, and
keep contact data updated and in sync with external
sources
BENEFITS:
Leverage your contact/opt-in database for the
marketing campaigns you create and run in Bronto
Avoid the manual effort typically associated with adding
contacts and synchronizing contact data
addContacts
updateContactscommunity.bronto.com/api/v4
community.bronto.com/api/v4
addOrUpdateContactscommunity.bronto.com/api/v4
Relevant API Calls
Additional Resources (Marketers)
Bronto.com (look for links in follow-up
email)
White Paper—From Abandon to Conversion
Success Stories—e.g., One Click Ventures
Holiday Resources
Much More!
Additional Resources (Developers)
community.bronto.com/developer-tools
API Documentation
Use Cases with Code Samples
Video: Introducing the Bronto API
How to Migrate to API Version 4
Questions?
Damian Trzebunia (Che-BOON-ya)
Product Marketing Managerdamian.trzebunia@bronto.com
Thank You for Attending!
am@bronto.commichael.ballard@bronto.com
Account Management
Webinar RecordingLinks Mentioned
Follow Up Email
Contest
Random Name Drawing
Bronto Drink Package