Social Tools and Best Practices in Bronto

Goals of this Presentation

State of social media… Will social ever catch On?

Learn about the social media tools available in the

Bronto Marketing Platform

See how you can use Bronto to take your message

to the social media

Learn about Bronto customer successes with our

social media tools

Why Social?

• 23% of all time spent on the internet is on Social Sites1

• 70 % of active online adult social networkers shop online, 12% more likely than average internet user1

• 60% of social media users create reviews of products1

• Americans spend more time on Facebook than any other site1

• MySpace added 1,000,000 new accounts in January

2

• Extend your marketing budget - Social posts, shares and views are FREE!

1 The Social Media Report Q3 2011 – Nielsen (http://blog.nielsen.com/nielsenwire/social/)2 CNN.com – February 13, 2012

How do you make a Bronto tweet?

Extend your Message to the Social Media

• Take your message beyond email and onto the social media channels

• Cater your message to each marketing channel

‑ Go beyond a simple subject line and link‑ Take full advantage of what each channel allows‑ Facebook and Twitter content may be viewed at different

times than when emails are read

• Create relevant Facebook posts and Twitter tweets

• Schedule posting for when your customers are online

Create Facebook Post and Schedule

Create Twitter tweet and Schedule

Help Your Customers Spread the Word

• Social media allows your subscribers to ‘spread the word’

• A ‘Like’ button on emails encourages contacts to Like your emails on their Facebook walls

• ‘Forward to a Friend’ links allows your contacts to easily share your messages

• ‘Share’ buttons encourage your contacts to spread the word on Facebook, Twitter, Linkedin and MySpace

• A single share will likely be viewed many times over

Make Your Emails Social

Get New Subscribers and Followers

• Add Facebook tab with email signUp webform

• Add social channel ‘buttons’ to websites, print media, be creative…

• Create QR Codes linking to your social pages or email signup forms

Newsletter Subscriber Tab on Facebook

Track and Report on Your Social Campaigns

• Track up to 5 Twitter accounts (@YourBusiness)

‑ @YourBusiness Mentions are automatically added

• Track and report new contacts added via social sites

• Report on Forwards to a Friend

• Track and report social shares, likes and views

• Create lists of social sharers for targeted messages

Report and Track Social Effectiveness

Automate Social interactions with Workflow

• Use Bronto’s Automated Workflows to create ‘hands-off’ events

• Run a contest for new Facebook signups

• Automatically post on Facebook and or Twitter when an event occurs such as an email being sent

• Trigger a workflow when your Twitter handle is mentioned (@Business)

• Automatically schedule a series of Facebook and or Twitter posts

Automated Facebook Signup Contest

“Sure, that all looks good, but what’s in it for a business like MINE?”

Customer Successes Using Social in Bronto

• Online Jewelry Beading Supplier (70,000 Contacts)

‑ Typically got only dozens of shares and views‑ Ran a ‘Share with Your Network’ campaign where ‘sharers’

were given a special discount code to share.• Forwards to a friend: 844• Social Shares: 1,616• Social Views: 9,044• Revenue from Campaign: $33,000

• Online Electronics and Accessories (60,000 Contacts)

- Did not use Facebook page for list growth- Added a email sign up tab on Facebook- 34% of email list growth since adding form comes from

Facebook

Customer Successes Using Social in Bronto

• Online Fabric Supplier (132,000 Contacts)

‑ Added email signup from to Facebook page• Free Shipping offer sent to all Facebook signups• Adding ~ 300 new email subscribers per month• Facebook subscribers adding ~ $6,500 per month

• Online Golf Equipment Supplier(90,000 Contacts)- Ran ‘Like Us on Facebook’ campaign- Subscribers who ‘Liked’ received 20% next purchase- Facebook page likes grow by 17%- AOV lift was 229% compared to average email- Revenue generated by this email: $20,401, compared to

typical revenue of $2,500 - $5,000

Learn More

• Bronto Social Media Marketing Blog

‑ http://bronto.com/blog/social-media-marketing

• Engaged Commerce Whitepaper

‑ http://bronto.com/resources/whitepapers/engaged-commerce

• Customer Success Story – National Aquarium Baltimore

‑ http://bronto.com/customers/success-stories/national-aquarium-baltimore

Thank You for Attending!

am@bronto.commichael.ballard@bronto.com

Account Management

Link to WhitepaperWebinar Recording

Follow Up Email