Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren

#atlassian

GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN

Customer-Driven DevelopmentDriving Growth Through Communication

Let me tell you a story…

Employee #1

Customer Discovery

Employee #1

Customer Discovery

Employee #1

Customer Discovery

Employee #1

Customer Discovery

Employee #1

Customer Discovery

How can we make this better?

Product

Marketing

Product

MarketingSales

Marketing

Product

Support

Marketing

Product

Support

Marketing

Product

Support

InvitesAdsLanding PageContent/Blog

Marketing

Product

Support

Marketing

Product

Support

Product UsageOnboarding

Limits

Marketing

Product

Support

Limits

Marketing

Product

Support

Limits

Support TicketsEmails

Marketing

Product

Support

Limits

Marketing

Product

Support

Limits

Sales OutreachCustomer

Conversion

Marketing

Product

Limits

ConversionSales

Support

Marketing

Product

Support

Limits

Conversion

Prospect with ContextFind your target customers using product/marketing data.

Use product triggers to get real-time feedback.Build with Context

Build with ContextUse product triggers to get real-time feedback.

Service with Context

Create advocates by solving problems as they happen.

Service with ContextCreate advocates by solving problems as they happen.

Key takeaways:

Prospect with context Find your target customers using product/marketing data.

Build with context Use product triggers to get real-time feedback.

Service with context Create advocates by solving problems as they happen.

#atlassian

GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN

Customer-Driven DevelopmentDriving Growth Through Communication

Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren

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Transcript of Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren

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