Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren
description
Transcript of Customer-Driven Development – Driving Growth Through Communication - Gurubavan Mahendren
#atlassian
GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN
Customer-Driven DevelopmentDriving Growth Through Communication
Let me tell you a story…
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Customer Discovery
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Customer Discovery
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Customer Discovery
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Customer Discovery
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Customer Discovery
How can we make this better?
Product
Product
Marketing
Product
MarketingSales
Marketing
Product
Sales
Support
Marketing
Product
Sales
Support
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Sales OutreachCustomer
Conversion
Marketing
Product
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Sales OutreachCustomer
ConversionSales
Support
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Sales OutreachCustomer
Conversion
Prospect with ContextFind your target customers using product/marketing data.
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Prospect with ContextFind your target customers using product/marketing data.
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Use product triggers to get real-time feedback.Build with Context
Build with ContextUse product triggers to get real-time feedback.
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Service with Context
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Create advocates by solving problems as they happen.
Service with ContextCreate advocates by solving problems as they happen.
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Key takeaways:
Prospect with context Find your target customers using product/marketing data.
!
Build with context Use product triggers to get real-time feedback.
!
Service with context Create advocates by solving problems as they happen.
#atlassian
GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN
Customer-Driven DevelopmentDriving Growth Through Communication