Customer AnalysisCustomer AnalysisRetail Grocery StoreRetail Grocery Store

Associated Food Stores Associated Food Stores –– Salt Lake City, UtahSalt Lake City, Utah

Preliminary AnalysisPreliminary Analysis

►►Radius RingsRadius Rings

Quick view of market areaQuick view of market area

Easy to compare with other marketsEasy to compare with other markets

Geographical barriersGeographical barriers

Additional Analysis MethodologyAdditional Analysis Methodology

►►InIn--store Customer Spotting Surveystore Customer Spotting Survey

Where are customers coming from?Where are customers coming from?

Customer database not availableCustomer database not available

Low tech approach by placing a pin on mapLow tech approach by placing a pin on map

Less intrusive than asking for addressLess intrusive than asking for address

InIn--Store Spotting MapStore Spotting Map

Market AreaMarket Area

►►Define market area using block groupsDefine market area using block groups

►►Population totalPopulation total

►►Area potentialArea potentialFood at home expenditureFood at home expenditure

Additional BA ToolsAdditional BA Tools

►►Spatial OverlaySpatial OverlayCommunity Tapestry SegmentsCommunity Tapestry Segments►► Census Tract BoundariesCensus Tract Boundaries

►►Thematic MapsThematic MapsIncomeIncomeHousehold SizeHousehold SizeAgeAge

Segmentation GroupsSegmentation Groups

Median Income ComparisonMedian Income Comparison

$70,133 $67,320$56,398

$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000$90,000

$100,000

Market Area County State

Average Income ComparisonAverage Income Comparison

$92,029$82,708

$72,157

$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000$90,000

$100,000

Market Area County State

Average Household SizeAverage Household Size

3.07

3.26

3.11

2.95

3.00

3.05

3.10

3.15

3.20

3.25

3.30

Market Area County State

Median AgeMedian Age

30.5

27.828.1

26.026.527.027.528.028.529.029.530.030.531.0

Market Area County State

I. Target New Market Areas

II. Increase Market Share within current trade area

Thank YouThank You