Crossplatform Content week 2

Post on 05-Dec-2014

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Second week of the Crossplatform Journalism course offered by Napier University

Transcript of Crossplatform Content week 2

Crossplatform Journalism Week Two

Basics in place

• Main accounts set up• But social media can be a timesink• How best to use time online and get best

results?• A little planning at the start can go a long

way...

Editorial calendars

Using Excel for editorial calendar

Plugin

Twitter

Twitter/Hootsuite

Basic

RSS

• RSS allows you to follow websites and see when they have been updated - without going to the website.• You need an app called a RSS reader.• The most popular is Google Reader though

many use this as a starting point and then get a second app like NetNewsWire

RSS

RSS

Google tools...

Google tools

Google tools

Google tools

Google tools

Google tools

If this then... what?

If this then that

Targets for next week

• Find three uses of IFTTT

• Create a personalised editorial calendar

• Set up Hootsuite or Tweetdeck

• Create any relevant lists

• Find three hashtags relevant to you

• Set up RSS and any Google Alerts you want

• Explore Google trends and Twitter trending