By: Ashley Tate Content Manager,

@BigDoor @ashtate

Over 50,000 articles and 5,000 videos

Look at your:

• Current content analytics (traffic, shares, comments, community interaction, etc.)

• Content topics • Content types (blog posts, video,

eBooks, guides, etc.)• Distribution funnel

Persona name: #1

DemographicsWho are they?

BackgroundWhat is their job? What is their company like?

NeedsWhat do they want out of your product/service?

GoalsHow will you solve their problem?

Remember: Continue to share over multiple weeks.

Total posts: 21 Total social shares: 4,812

Average shares per post: 229

Most trafficked

pages from Aug 26-Sept 26,

2013

Traffic correlation is obvious.

6. Smart content distribution

@ashtate ashley@bigdoor.com