Creating experience by digital means: Game of Thrones marketing

Transcript of Creating experience by digital means: Game of Thrones marketing

PRESENTATION OBJECTIVE

How Game of Thrones marketing factory wins

advertising

- Case study -

the largest and most innovative marketing campaign in HBO Canada history

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Season 4 launch:

strategic mix of paid and in-house media

Jon A rklay Senior V ice-President of Bell Media Agency f or Brand, Creative a nd Marketing

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DIGITAL CAMPAIGN

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SOCIAL APPROACH

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INTEGRATED CAMPAIGN

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Bringdowntheking

http://www.campaignbrief.com/

Bringdowntheking

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http://www.campaignbrief.com/

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MUSIC IMMERSION

http://brief.promaxbda.org/

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LIVE EXPERIENCE

http://brief.promaxbda.org/

CONCLUSION:

PHOTO CREDIT:

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ZTwi-nHAi3m8fM&tbnid=A16fmMNZPLdiKM:&ved=0CAQQjB0&url=http://vixenvarsity.com/2014/03/10/another-game-of-thrones-season-4-trailer/&ei=z3VCU8ugDMbYPZbkgdAJ&bvm=bv.64125504,d.bGQ&psig=AFQjCNFZY-u7k7tsrE9zK9C146nq2T9LlQ&ust=1396950582731578

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=YXz6C6ACqGGSFM&tbnid=5BGl8zxJQFg88M:&ved=0CAQQjB0&url=http://www.metalhammer.co.uk/news/game-of-thrones-season-2-uk-premiere-tonight-five-reasons-why-games-of-thrones-is-metal-as-fuck/&ei=TXdCU7XLAsHqOJvBgYgN&bvm=bv.64125504,d.bGQ&psig=AFQjCNFZY-u7k7tsrE9zK9C146nq2T9LlQ&ust=1396950582731578

http://www.wallpepperhd.com/

http://www.tor.com/

http://www.play.google.com/

http://www.pinlord.com/

http://www.onepoint21show.com/

http://www.brief.promaxbda.org/

http://www.vixenvarsity.com/

http://www.facebook.com/moviecentral

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=YV4TQQmYAtl4XM&tbnid=phABkinrG62UxM:&ved=0CAQQjB0&url=http://365thingsaustin.com/2014/03/10/69-14-game-thrones-exhibition-free-open-public/&ei=YJ9CU-6BJMmGOJKegIAN&bvm=bv.64125504,d.ZWU&psig=AFQjCNFDlZykjq4O_yi6r0HxfnPu8jmnDA&ust=1396961477873558

Creating experience by digital means: Game of Thrones marketing

Marketing

Transcript of Creating experience by digital means: Game of Thrones marketing

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