Creating experience by digital means: Game of Thrones marketing
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How digital innovation helps brand create experience for fans
Transcript of Creating experience by digital means: Game of Thrones marketing
PRESENTATION OBJECTIVE
How Game of Thrones marketing factory wins
advertising
- Case study -
the largest and most innovative marketing campaign in HBO Canada history
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Season 4 launch:
strategic mix of paid and in-house media
Jon A rklay Senior V ice-President of Bell Media Agency f or Brand, Creative a nd Marketing
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DIGITAL CAMPAIGN
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SOCIAL APPROACH
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INTEGRATED CAMPAIGN
CONCLUSION:
PHOTO CREDIT:
