Post on 25-Dec-2015
Creating and Sustaining Winning
“Fan pages” on Facebook
Facebook Ads
Incentives
Website
Conversions
Creating A Facebook Business Page – Search Tips
The About BoxOne of the few areas that you are allowed text. Provide some relevant keywords along with a good
description.
Creating A Facebook Business Page – Search Tips
The Info ButtonAnother good field to add keyword rich text and inbound links to your site. Make sure to include address for
local searches
Creating A Facebook Business Page – Search Tips
Make sure to publish content
from your sites in addition to status
updates.
Making The Most of Your Page
VS
Announcing Your Page
Gets lost in your facebook mail
The usual way suggest to friends
Gets lost in your Facebook mail
Announcing Your Page
Send them an email directly
Applications & App Providers
Applications– RSS Graffiti
RSS Graffiti automatically publishes to your feed. You
set a delay time, and a schedule of checking your
feed for new content.
Applications– YouTube Video Box
Input URL’s of YouTube videos and they show up on your page and in a tab.
Applications - ShopTAB
Add products right into your Facebook
page.
Applications- Wildfire
Applications- Reveal – Non Reveal Tabs
Non Fan Fan
Facebook Ads – Paid Media
Facebook Ads – Paid Media
By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign
Facebook Ads – Paid Media
* Facebook Dashboard chart is not Jet Blue’s Campaign
Facebook Insights
Earned Media: What is Engagement on Facebook?
Educational
Entertaining
Exclusives
What’s the strategy here?
What’s feeding your posts?
Is it just about you?
Case Study
3 “Tags” on this post
Youtube Video embedded on facebook page
Facebook enabled comments on log
Results - Facebook
Facebook Referring Traffic Overall traffic to the site grew 40% for the month Highest conversion rate of any referring or organic traffic – 3.74% Over 800 Video Views, 522 new likes
facebook.com/pathinteractive
@rubenq
http://www.linkedin.com/in/rubenquinones