Create A Sizziling Brand

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Elements of branding

Transcript of Create A Sizziling Brand

Create a sizzling brand!

Welcome

Brian A. KaneFounder & Principal Consultant

Three Lakes Consulting

Create a sizzling brand!

Three Lakes Consulting

Cultivate the influence you needto have a significant impact

in business or the community

Create a sizzling brand!

Why a brand?‐ Define yourself‐ Gain influence

Create a sizzling brand!

What is brand identity?‐ Personality‐ Promise

Create a sizzling brand!

Create a sizzling brand!

Create a sizzling brand!

Create a sizzling brand!

Create a sizzling brand!

Create a sizzling brand!

10 steps to a sizzling brand

Create a sizzling brand!

1. Invest the time

Create a sizzling brand!

2. Discover yourself

Create a sizzling brand!

3. Create a value proposition

Create a sizzling brand!

4. Plan strategically

Create a sizzling brand!

5. Develop an identity package

Create a sizzling brand!

6. Build your reputation

Create a sizzling brand!

7. Be consistent

Create a sizzling brand!

8. Market yourself relentlessly

Create a sizzling brand!

9. Be the solution

Create a sizzling brand!

10. Evaluate

Create a sizzling brand!

1. Invest the time2. Discover yourself3. Create a value proposition4. Plan strategically5. Develop an identity package6. Build your reputation7. Be consistent8. Market yourself relentlessly9. Be the solution10. Evaluate

Create a sizzling brand!

Questions?

Create a sizzling brand!

Three Lakes Consulting:‐ Cultivate influence through leadership

development, communication, marketing

‐ Programs: assessment; mentoring/coaching; project support, training; consulting

Create a sizzling brand!

Upcoming seminars:‐ Social Media: Ready, Set, Go!

June, 2012. More information coming

Create a sizzling brand!

A special offer:‐ Free one-hour session‐ Today’s PowerPoint‐ Links & articles‐ Blog posts

‐ brian@threelakesconsulting.com‐ 585.752.1326

Brian A. Kane