Create A Sizziling Brand

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Create a sizzling brand! Welcome Brian A. Kane Founder & Principal Consultant Three Lakes Consulting

description

Elements of branding

Transcript of Create A Sizziling Brand

Page 1: Create A Sizziling Brand

Create a sizzling brand!

Welcome

Brian A. KaneFounder & Principal Consultant

Three Lakes Consulting

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Create a sizzling brand!

Three Lakes Consulting

Cultivate the influence you needto have a significant impact

in business or the community

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Create a sizzling brand!

Why a brand?‐ Define yourself‐ Gain influence

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What is brand identity?‐ Personality‐ Promise

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10 steps to a sizzling brand

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1. Invest the time

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2. Discover yourself

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3. Create a value proposition

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4. Plan strategically

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5. Develop an identity package

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6. Build your reputation

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7. Be consistent

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8. Market yourself relentlessly

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9. Be the solution

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10. Evaluate

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Create a sizzling brand!

1. Invest the time2. Discover yourself3. Create a value proposition4. Plan strategically5. Develop an identity package6. Build your reputation7. Be consistent8. Market yourself relentlessly9. Be the solution10. Evaluate

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Questions?

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Three Lakes Consulting:‐ Cultivate influence through leadership

development, communication, marketing

‐ Programs: assessment; mentoring/coaching; project support, training; consulting

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Upcoming seminars:‐ Social Media: Ready, Set, Go!

June, 2012. More information coming

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A special offer:‐ Free one-hour session‐ Today’s PowerPoint‐ Links & articles‐ Blog posts

[email protected]‐ 585.752.1326

Brian A. Kane