Crafting a Successful Social Media Strategy

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sarah WorshamWeb Strategist & CEO

Sazbean Consulting

a little about me...Web Strategist, Geek, Entrepreneur, Mother,

Wife, Webgrrl, Computer Engineer and MBA2

(in no particular order)

what that means...I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals.

• What makes a strategy successful?• Start with your Business• Social Media Strategy• Example

Overview

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What makes a strategy successful?

Define YourBusiness

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Whoare

your customers?

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Marketing & Messaging

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Social MediaStrategy

Identify Your Base of Operations

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Find Your Audience & Listenphoto by Pop!Tech @ Flickr CC - http://www.flickr.com/photos/poptech2006/2968820581/

Who are Your

Influencers?

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Find Your

Satellites

Create a Content Strategy

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Implementation

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Measure

Improve

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Example:

Business

Sazbean

Internet & Business

Knowledge

Business

Sazbean

Increase Revenueby 20% in

2010Internet & Business

Knowledge

Business

Sazbean

Business Owners,

Marketing & PR Professionals

Knowledge

Business

Sazbean

• Increased Sales Online

• Increasing ROI of online tactics

Business Owners,

Knowledge

Business

Sazbean

Internet & Business

Knowledge

Business Owners,

• Increased Sales Online

• Increasing ROI of online tactics• Passionate, Geek,

Strategic• Professional

Experience, Degrees, Testimonials

• Deep technical understanding with a 10,000ft view of how to reach destination

Business

Social Media Strategy

Base of Operations

Sazbean.com

Satellites Twitter

Facebook

LinkedInSazbean.com

Content Strategy

•Internet, Marketing & Technology News & Tips

•Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere

•Podcast 1/week•Newsletter monthly

Sazbean.com

Twitter

Facebook

Implementation•Request a Quote•Register for Webinar• Signup for Newsletter

Sazbean.com

Twitter

Facebook

• Internet, Marketing & Technology News & Tips

•Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere

•Podcast 1/week•Newsletter monthly

Start with Business1. Define Your Business2. Set Your Goal3. Who are Your Customers?4. Define Benefits5. Marketing & Messaging

Social Media1. Identify Home Base2. Find Your Audience & Listen3. Who are Your Influencers?4. Identify Your Outposts5. Create a Content Strategy6. Implementation7. Measure & Improve

Let’sReview!

Sazbean.comblog, podcasts, upcoming webinars

SazbeanConsulting.comInternet Marketing & Strategy

To Learn More:

Social Media Marketing: An Hour a Dayby Dave Evans

(amazon affiliate link)

Crafting a Successful Social Media Strategy

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